In Episode 1 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Ed Child, Head of Enterprise Data at Studio Retail, where they discuss how Experimentation has added value to the businesses he has worked, while developing his team in the process.

Ed provides some really great insight and tangible advice on how organisations can benefit from adopting an experimentation culture, which includes:

• Why having a growth mindset is a must
• How to empower your team to be creative
• Why it aids the teams development and performance
• How to execute within controlled parameters
• The investment required
• How to structure for best results
• Impact on engagement scores
• The business value