In Episode 7, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Matt Stebbings, Petcare D&A Transformation Director at Mars Petcare, where they discuss the importance of the first and last mile in change & transformation, which includes;

• Transitioning from an engineering and IT background to a growth function at Mars Petcare
• Being one of the world’s largest family-owned businesses, accounting for 60% of Mars' operations
• The history and significance of Mars' five principles and their role in shaping the company’s culture
• Why doing business with a data analytics mindset is critical for shaping the future
• Understanding the difference between transformation and change
• Leveraging growth science to foster loyalty and drive innovation
• The ecosystem strategy: using data to combat issues like feline kidney disease
• Overcoming challenges in engaging the business to embrace data-driven mindsets
• Maintaining public-facing insights through extensive behind-the-scenes data work
• Differentiating between focus and prioritisation to maximise value
• Empowering business leaders within product ownership teams
• Shifting from traditional data projects to product-oriented working in data analytics and its impact on change
• The evolving role of the CEO and the addition of "D" (data) to their responsibilities
• Establishing the need for CDO-type functions in modern organisations
• Training and transforming teams to adopt a more data-focused approach
• Embedding the D&A team within the growth function to align with business outcomes
• Balancing the importance of getting both the first and last mile right in data initiatives

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

In Episode 6, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Aldwin Tito, Chief Data Officer at Shell where they talk about Business Processes and Data Management, in which they discuss:

• How data management can be effective without relying on expensive tools.
• The critical role of asset management within Shell.
• How navigating hype cycles helps you get to where you are today.
• Taking control of what you have today ensures a reliable foundation for the future.
• How does the GenAI era compare to past hypes like ERP systems?
• Unlocking data-savvy thinking and why it’s crucial.
• How tools like ChatGPT are becoming more accessible in everyday contexts.
• How AI enables the creation of decision models based on past data.
• How GenAI approaches data management challenges.
• Building yourself up by taking deliberate, well-thought-out steps.
• How history tends to repeat itself in pursuing the latest tech trends.
• AI is an enabler of technology, rather than just a technological advancement.
• How business analysis helps teams understand the impact of change.
• Balancing risks and potential: reaching the maturity required to apply AI for tangible benefits.
• Exploring the three key states of data quality.
• Placing ownership close to the point of data generation can drive better outcomes.
• Aligning data management processes closely with business operations.
• How to determine the rightful owner of the GenAI strategy.
• Speculating on the potential obsolescence of the Chief Data Officer role in the future.

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

In Episode 5, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Matthew Doucette, Director of Technical Recruitment at Deliveroo to talk about the role of data within talent acquisition and how it's now a 'war for talent intelligence', where they discuss:

• How recruitment data hasn’t evolved much since 2009, despite having more data than ever
• The challenge of translating objective data into subjective insights
• Why someone is an A-Player in one company but not in another
• The importance of a talent roadmap to guide long-term growth
• Why talent intelligence is quantitative approach but there's a need for qualitative data
• Why finance and HR need to work more closely together
• Aligning talent strategy directly with business results and strategy
• Embedding data science into recruitment processes for better outcomes
• The ripple effects of hesitant hiring managers on Talent Acquisition
• Why measuring ROI on talent intelligence investments is crucial
• The complexities of defining and measuring "the best" in talent
• How heat mapping job descriptions can uncover insights for hiring strategy
• Why job descriptions and job adverts are two different things that serve different purposes
• Reflecting on past experiences to refine data aggregation and measure success

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

In Episode 4, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Loretta Franks, Chief Data & Analytics Officer at Kellanova, where they discuss the transition from Kellogg’s to Kellanova and the role of data in driving business success, which includes;

• Managing the transition from Kellogg’s to Kellanova during a historic organisational shift.
• Coming from a STEM, non-data, non-technical background and how it has shaped her data leadership approach.
• Building relationships and credibility across global regions to enhance Data & Analytics efforts.
• Why investing time in relationship-building strengthens the impact of D&A functions.
• How your leadership style can dictate success.
• Overcoming Imposter Syndrome to grow into a stronger, more effective leader.
• The data product approach and its relationship with data governance.
• Focusing on business outcomes and consumer experiences to transform data results.
• Sharing credit for team successes
• The role of storytelling in navigating the fast-paced world of data.
• How maintaining momentum builds a compelling narrative for the D&A function.
• Redefining value beyond financial metrics to broaden the scope of success.
• Establishing prioritisation mechanisms to align business needs with data product goals.
• The importance of reusability, and speed to value.
• Prioritising the value of data sets against business objectives.
• The impact of initiatives during the transition from Kellogg’s to Kellanova.
• Creating innovative products is the heartbeat of an organisation’s success.
• How celebrating milestones, like ringing the stock exchange bell, honours a 118-year legacy.
• Breaking down big data frameworks into actionable compliance and value-focused initiatives.

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

In Episode 3, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Perry Philipp, Chief Data Officer at Entain, where they discuss the transition from COO to CDO, which includes;

• Why change programmes lasting longer than 12 months are at risk of failure
• Why centralisation isn't the long-term answer, but when and why it is needed
• The lessons learned from being a COO that help in a CDO role
• Approaching challenges when faced with a blank sheet of paper
• The impact of executive churn
• Why most business problems are the same and occur in cycles
• How organisations value data differently
• The impacts of centralisation, decentralisation, and federation
• The difference between outputs and outcomes
• The shared challenges and engagement within the data community
• The importance of language in driving understanding and alignment
• Creating value and fostering an environment for growth
• Delivering the world’s largest Snowflake migration globally

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

In Episode 2, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Johanna Hutchinson, Group Chief Data Officer at BAE Systems, where they discuss how the role of people and culture influence change, which includes;

• Government’s perspective on data statistics
• Making data accessible to people
• The importance of getting the right messages to the right people
• The power of automation capabilities
• Where the growth of AI increases in potential
• The notion of value within BAE systems
• The challenges of the defence industry
• Initial opportunities and challenges as Group CDO
• The difference in perception between data and business
• Creating core capabilities
• The use of language and the differences in understanding it
• The difference in culture between organisations
• Recognising different team cultures across the same organisation
• The changing world and how data fits into it
• The impact that politics has on the defence sector
• The importance of transformation programmes
• Building an internal data community
• Measuring the impact of data on the business

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

In Episode 1, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Orlando Machado, Chief Data Officer | Vice President at the LEGO Group, where they discuss the hype around new D&A trends, which includes;

• How LEGO became the to describe data storytelling across LinkedIn
• Reflecting on the evolution of Data Science and AI.
• Addressing the allure of shiny new technologies
• How organisations can cut through the noise to uncover real value.
• The rise of GenAI and its implications for Data Science and traditional AI practices.
• The evolving role of the CDO amidst technological advancements and shifting priorities.
• Challenges organisations face in realising value from Data Science and AI initiatives.
• Discovering the biggest opportunities that organisations can leverage today.
• Exploring how LEGO has harnessed Data and AI to drive innovation and create tangible value.
• The trend and speed of the hype cycles and buzzwords and their effect on the industry.
• The future of digital and data roles based on new technologies and demands
• The impact the lack of standardisation has on the D&A industry.
• The difficulty of knowing which hype cycles to adopt.
• Prioritising opportunities in use cases.
• Tackling AI ethics.
• How LEGO are tackling data literacy fluency.
• The effect the size of the organisation can have when implementing data strategies.

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

In Episode 50, the season finale of Season 4, of Driven by Data: The Podcast. Kyle Winterbottom is joined by Marion Shaw, Head of Data & Analytics at Chaucer Group, where they discuss how success with data and analytics is a giant marketing exercise and how to use it build visibility and curiosity, which includes;

• Having a career that allowed an understanding of what it takes to get something to market and grow profits
• Why technology and data can’t be treated the same way
• How curiosity around data impacts business decision making
• Getting your business stakeholders to ask the right questions
• Building new revenue streams be leveraging data that was previously unavailable to harness
• How she created a gamified data exercise to market and educate business stakeholders
• How that has benefited the data team with their engagements with their business stakeholders
• Using competition and FOMO to battle cynicism and scepticism
• Accepting that you’ll never know win over everybody
• Utilizing traditional marketing techniques to tell the story
• Why they brought the former receptionist into the team as a data champion
• Using your success stories to drive positive PR
• The importance of being visible to your stakeholders to build interest and curiosity
• Why D&A teams can’t be successful without business stakeholders
• Guiding your business stakeholders to meet you in the middle
• Measuring the effectiveness of your marketing efforts
• The importance of tracking your results beyond the initial use case
• Agreeing an attributable figure that data can claim for the returns
• Identifying your biggest champions and squeakiest wheel
• Why you should never use “data speak”
• Advice on how to drive curiosity, interest and buy-in

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

In Episode 49, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Maddie Armitage, Director of Data & AI Solutions at BT, where they discuss how to build data products that get used to drive commercial benefit, which includes;

• Getting business stakeholders to adopt a product led mindset
• Why everyone has to be focused on outcomes and benefits
• Prioritisation based on speed and value
• Why AI should allow organisations to use data in a more effective way
• Why good data product management is all about relationship building and good communication
• The differences in building data products for internal use versus external use  
• Why better relationships equals better outcomes
• The capabilities required to build successful data products
• Why clear direction of travel and clear strategic thinking are critical
• How a product mindset drives a focus on commercial outcomes
• The importance of understanding how you contribute towards your business making money
• How to ensure effective collaboration between data teams and business functions.
• How you can get your organisation to use data is the crown jewels
• If a data product approach helps with the measurement of value
• Why you need to create shared outcomes, goals and responsibility with your business stakeholders
• The future of the CDO role and can some become CEOs

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

In Episode 48, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rachel Purchase, Director of Data & Analytics at Admiral Group Plc, where they discuss some of the challenges associated with having an organisation that has such an appetite for data, which includes;

• Taking responsibility for an enterprise D&A capability after several unsuccessful external attempts
• The mandate being to fix the issue that the business and IT aren’t working effectively together
• Why being data-driven doesn’t necessarily mean you are data mature
• The challenges of moving from being product centric to customer centric
• Why having a centralised team structure doesn’t work in such a data “hungry” organisation
• Tackling how to standardise best practice and excellence across 27 different business units
• The challenges of having such a ”data hungry” organisation
• Building a data academy that supports 900 people
• Identifying where the biggest value creation opportunities are
• The different levels of maturity across different business units
• Challenging the status quo of how prioritisation happens
• Why entrepreneurial spirt is advantageous but can create challenges
• Whether the appetite for data impacts the expectations of what it should be delivering
• Upskilling data professionals with non-data related skills
• Reskilling business users to take on data roles
• Getting the communication strategy right
• Why they created individual data brands across business functions
• Why the aim should be to get “Data” and “the business” indistinguishable from each other

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.