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In this special episode of the Data Debrief, the companion show to Driven by Data: The Podcast, Catherine Dowden-King is joined by Phil Pegram, Head of Insights, Analytics and Market Research at TalkTalk, while Kyle Winterbottom is away at an event. Recorded on Armistice Day, Catherine and Phil talk about Phil’s 12 years in the Royal Engineers and how his military background shapes the way he leads data teams today.
In this episode, they discuss:
Thanks for listening. If you enjoyed the episode, please like and subscribe. If you’d like to suggest a question or topic for a future episode, email [email protected].
In Episode 32 of Season 7 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Chris Daniels, Data Officer for Corporate Banking, Compliance and Anti-Financial Crime at Deutsche Bank; Tom Sadler, Subject Matter Expert at HP; Kinnari Ladha, Chief Data Officer at Travelodge; and Daragh Kelly, Chief Data Officer at The Economist, for a live panel on the future of insights. They discuss why generating insight has become the easy part in an AI-enabled world, and why adoption, ownership and the human side of change are now the real constraints.
The panel covers how intuition and evidence coexist, why the insights function is changing rather than disappearing, and why dashboards are multiplying rather than dying.
They also discuss:
Thanks to our sponsor, Data & AI Literacy Academy.
Data & AI Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today’s data-centric world, being data literate is no longer a luxury; it’s a necessity.
If you want successful data product adoption and to keep driving innovation within your business, you need to start with data & AI literacy first.
At Data & AI Literacy Academy, they don’t just teach data skills. They empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. They’re bridging the gap between business and data teams, so they can all work towards aligned outcomes.
From those taking their first steps in data & AI literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it’s not just learning tracks that they offer. They embed a deep data culture shift through a transformative change management programme.
They take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.
Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com/driven
Welcome to another episode of Data Debrief, the companion show to Driven By Data: The Podcast. Catherine Dowden-King and Kyle Winterbottom reflect on the first recording from Driven by Data Live, a panel with Barry Panayi (Chief Data Officer, Howden), Sarah Barr Miller (Chief Data Officer, British Airways), Sid Shah (VP of Data and International, Live Nation Entertainment) and Nina Bryant (Data, Analytics and AI Partner, Beringa).
They cover:
Plus, in this week’s Thoughts of the Week, Kyle makes the case that no senior data hire should happen without a practical exercise, arguing that these assessments test communication, influence and how candidates handle challenge, rather than the content of the slides. Catherine adds that cutting corners on preparation is a matter of professional courtesy as well as a missed chance to be memorable.
Like and subscribe wherever you listen, and if you have a question or topic you would like the team to cover, email [email protected]
In Episode 31 of Season 7 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Barry Panayi, Chief Data Officer at Howden, Sarah Barr Miller, Chief Data Officer at British Airways, Sid Shah, VP Data, International at Live Nation Entertainment, and Nina Bryant, Data, Analytics & AI Partner at Baringa, recorded live at Driven by Data LIVE 2026, where they discuss how data leaders balance foundational work with transformation, and why foundations only get funded when they are tied to a clear business outcome.
The panel covers how to prioritise foundations, how to deliver them through the use cases the business actually wants, and the trade-offs between speed, scale, control and innovation.
They also discuss:
Thanks to our sponsor, Data & AI Literacy Academy.
Data & AI Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today’s data-centric world, being data literate is no longer a luxury, it’s a necessity.
If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data & AI literacy first.
At Data & AI Literacy Academy, they don’t just teach data skills. They empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. They’re bridging the gap between business and data teams, so they can all work towards aligned outcomes.
From those taking their first steps in data & AI literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it’s not just learning tracks that they offer. They embed a deep data culture shift through a transformative change management programme.
They take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.
Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com/driven
In this week's Data Debrief, Catherine Dowden-King & Kyle Winterbottom have a special Halloween episode! They discuss the tricks of the market, the horror stories that persist and the zombie challenges that won't seem to stay gone!
In Episode 30 of Season 7 of Driven by Data: The Podcast, Catherine Dowden-King is joined by Di Mayze, Chief Data and AI Officer at Marks & Spencer, where they discuss why the CDO role has to prove its value, why clean data foundations still come before AI, and how to build a data culture people want to be part of.
As featured in Driven by Data Magazine 2026.
As the first person in post at M&S, and previously the first global head of data and AI at WPP, Di shares what she learned at dunnhumby, Boots and WPP, why curiosity matters more than jargon, and how she is balancing innovation with strong data foundations.
They also discuss:
Thanks to our sponsor, Data & AI Literacy Academy.
Data & AI Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today’s data-centric world, being data literate is no longer a luxury, it’s a necessity.
If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data & AI literacy first.
At Data & AI Literacy Academy, they don’t just teach data skills. They empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. They’re bridging the gap between business and data teams, so they can all work towards aligned outcomes.
From those taking their first steps in data & AI literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it’s not just learning tracks that they offer. They embed a deep data culture shift through a transformative change management programme.
They take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.
Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com/driven
Thanks to our sponsor FOIL AI
FOIL are an AI consultancy, and one of the most exciting to watch right now.
Fast-growing, genuinely ambitious, and refreshingly down to earth, with a leadership team who have been doing this for years and are well respected for it.
FOIL push data leaders to claim a voice at the top table, to lead the business rather than trail behind it with a handful of AI productivity tools. They push the point that if every competitor has the same tools, productivity is not an advantage. The real prize with AI is bigger and FOIL have the expertise – both strategic and technical – to push the boundaries of what your organisation can achieve, in a practical way.
FOIL are a lot bolder and braver that the traditional consultancy. That confidence comes from deep practitioner expertise, and it shows in how they engage with their partnerships.
They are claiming the phrase: the autonomic business. A business that senses what is happening, decides within clear guardrails, adapts as things change, and keeps improving on its own. Intelligence built into how the company runs, and they’ve just been recognised at the British Data Awards for their work with Welsh Water on exactly this concept.
Learn more at https://foilai.co.uk/
Welcome to another episode of Data Debrief, the companion show to Driven by Data: The Podcast, hosted by Catherine Dowden-King and Kyle Winterbottom.
This week, Catherine reports back from the Marketing Showcase in Bristol, her first event as a pure attendee in a long time. The talk was all data, analytics and AI. She and Kyle explore why marketing and data share the same struggle to show their impact. They also cover how B2B brands can stand out: know exactly who you’re speaking to, be authentic, and don’t jump on every bandwagon.
They then turn to a viral LinkedIn post from a Meta software engineer who says he has never felt more uncomfortable in his job. He is shipping AI-generated code he doesn’t fully understand. Is this whistleblowing turning into red-flag waving, and where should the line sit?
The conversation moves to Lee Fulmer’s recent Driven by Data episode. He is Head of Data at Canadian Life Reinsurance. They cover:
They also share news of the final Orbition community event of the year in mid-November, and mentorship activity in late November.
Listen to Lee’s full episode on Driven by Data: The Podcast.
In Episode 29 of Season 7 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Lee Fulmer, Head of Data at Canada Life Reinsurance, where they discuss why clean, well-governed data still isn’t AI-ready, and why context, a clear business outcome and curation matter more than any blueprint.
Canada Life Reinsurance reported around a billion dollars in profit last year from roughly fifty deals, with a workforce of around 400 people in which almost everyone is an actuary. Lee reports to the CEO as the first non-actuary the business has hired, which makes it a high-stakes setting for questions about data, AI and accountability. He also explains why the “AI will replace the data team” belief has faded, how cost and the general ledger are forcing a rethink, and why agentic AI is not the right answer for most businesses yet.
They also discuss:
Thanks to our sponsor, Data & AI Literacy Academy.
Data & AI Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today’s data-centric world, being data literate is no longer a luxury, it’s a necessity.
If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data & AI literacy first.
At Data & AI Literacy Academy, they don’t just teach data skills. They empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. They’re bridging the gap between business and data teams, so they can all work towards aligned outcomes.
From those taking their first steps in data & AI literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it’s not just learning tracks that they offer. They embed a deep data culture shift through a transformative change management programme.
They take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.
Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com/driven
Thanks to our sponsor FOIL AI
FOIL are an AI consultancy, and one of the most exciting to watch right now.
Fast-growing, genuinely ambitious, and refreshingly down to earth, with a leadership team who have been doing this for years and are well respected for it.
FOIL push data leaders to claim a voice at the top table, to lead the business rather than trail behind it with a handful of AI productivity tools. They push the point that if every competitor has the same tools, productivity is not an advantage. The real prize with AI is bigger and FOIL have the expertise – both strategic and technical – to push the boundaries of what your organisation can achieve, in a practical way.
FOIL are a lot bolder and braver that the traditional consultancy. That confidence comes from deep practitioner expertise, and it shows in how they engage with their partnerships.
They are claiming the phrase: the autonomic business. A business that senses what is happening, decides within clear guardrails, adapts as things change, and keeps improving on its own. Intelligence built into how the company runs, and they’ve just been recognised at the British Data Awards for their work with Welsh Water on exactly this concept.
Learn more at https://foilai.co.uk/
In Episode 28 of Season 7 of Data Debrief, Catherine Dowden-King and Kyle Winterbottom look back on a packed Driven by Data Live and the lessons from its roundtables. They then turn to what a reported attack on a Russian data centre might mean for data leaders, and debrief their conversation with German Faraoni, Global Director of Shared Services at Reckitt, on why data teams need to be in the right room.
In this episode:
Community shout: the final event of the year, the quarterly roundtable, takes place on 17th November. Find the details at orbitiongroup.com.
In Episode 28 of Season 7 of Driven by Data: The Podcast, Kyle Winterbottom is joined by German Faraoni, Global Director of Shared Services for Data at Reckitt, where they discuss why data and AI investment still struggles to show measurable value, and why the answer lies in articulating it in business outcomes rather than data terms.
German also shares how Reckitt cut the time to get a new SKU onto shelves by almost half, and how data leaders can earn their place in the right business conversations.
They also discuss:
Thanks to our sponsor, Data & AI Literacy Academy.
Data & AI Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today’s data-centric world, being data literate is no longer a luxury, it’s a necessity.
If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data & AI literacy first.
At Data & AI Literacy Academy, they don’t just teach data skills. They empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. They’re bridging the gap between business and data teams, so they can all work towards aligned outcomes.
From those taking their first steps in data & AI literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it’s not just learning tracks that they offer. They embed a deep data culture shift through a transformative change management programme.
They take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.
Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com/driven
Thanks to our sponsor FOIL AI
FOIL are an AI consultancy, and one of the most exciting to watch right now.
Fast-growing, genuinely ambitious, and refreshingly down to earth, with a leadership team who have been doing this for years and are well respected for it.
FOIL push data leaders to claim a voice at the top table, to lead the business rather than trail behind it with a handful of AI productivity tools. They push the point that if every competitor has the same tools, productivity is not an advantage. The real prize with AI is bigger and FOIL have the expertise – both strategic and technical – to push the boundaries of what your organisation can achieve, in a practical way.
FOIL are a lot bolder and braver that the traditional consultancy. That confidence comes from deep practitioner expertise, and it shows in how they engage with their partnerships.
They are claiming the phrase: the autonomic business. A business that senses what is happening, decides within clear guardrails, adapts as things change, and keeps improving on its own. Intelligence built into how the company runs, and they’ve just been recognised at the British Data Awards for their work with Welsh Water on exactly this concept.
Learn more at https://foilai.co.uk/
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