Franchise industry executive and consultant Shaun Butcher exposes the tricks, traps and misunderstandings that ruin Franchisees and that unscrupulous Franchisors exploit.

A must watch video for anybody considering buying a franchise or working in the franchising industry.

TIMESTAMPS:

(0:00) Start!

(0:16) Disclaimer & Introduction!

(7:37) What Is Franchising?

(9:32) Pros & Cons Of Franchising!

(19:57) The Standard Advice!

(34:12) Who Are You Placing Your Trust In?

(1:08:10) Are You Being Sold A Dream Or A Nightmare?

(1:24:57) Is Profitability Being Misrepresented?

(1:58:22) What Are You Guaranteeing?

(2:05:07) Are You Going To Be Gouged On Supply Chain?

(2:13:43) What Is It Really Going To Cost You In Fees?

(2:31:10) Is The Marketing Fund Going To Generate A Return Or Simply Indulge Head Office?

(2:59:42) Who Holds The Lease?

(3:23:02) Will Refit Clauses Erode Profit You Made During Your Term?

(3:34:56) Is There Support For An Exit Strategy?

(3:51:21) Wrap-Up & Questions!

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