Franchise industry executive and consultant Shaun Butcher explores the power and magic of using Contribution Margin to understand and accurately calculate break-even and profitability, from individual products and promotions to the entire business.
A must for any business owner, manager, decision maker or support person who does not already utilise Contribution Margin calculations.
TIMESTAMPS:
(0:00) Start
(0:11) Disclaimer & Introduction
(5:49) Bad Maths In Action
(13:30) Correcting The Maths
(18:03) Contribution Margin Definition
(18:35) Why Contribution Margin Is Important
(22:00) Classifying Fixed & Variable Costs
(28:47) Contribution Margin Uses
(30:36) Calculate Contribution Margin On Products/Services
(36:02) What This Calculation Means
(37:07) Common Errors Calculating Contribution Margin
(40:33) Use Contribution Margin To Calculate Break-Even
(46:53) Calculate Beak-Even Using Contribution Margin With Anticipated Costs
(50:43) Calculate Anticipated Profitability At Any Sales Level
(54:18) Calculate The Number Of Units Required To Be Sold to Break-Even
(58:07) Free Calculator Available
(1:05:33) Wrap-Up & Questions
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