REALITY CHECK: Franchise & Business

Ep 4: Q&A from MAGIC OF CONTRIBUTION MARGIN PRESENTATION


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Question and answer follow-up to ‘Ep 3: Magic of Contribution Margin’ explores common viewer and listener questions.


To get the most from this presentation, it is recommended tohave viewed or listened to ‘Ep 3: Magic of Contribution Margin’ first, which discussed how to accurately calculate contribution margin, break-even and profitability, from individual products and promotions to the entire business.


TIMESTAMPS:


(0:00)  Start & Disclaimer!

(1:09)  Introduction!

(1:58)  Is Contribution Margin The Same As Gross Profit?

(5:01)  Can Contribution Margin Be Used At Scale?

(5:55)  Can Contribution Margin Be Used For Service Businesses?

(8:38)  Why Did Formulas For Contribution Margin $ Sometimes Change?

(11:44)  Why Did Formulas For Contribution Margin % Sometimes Change?

(14:32)  How Do We Compare Product Sales At Different Price Points?

(19:09)  How Easy Is It To Substitute Sales Figures In Profitability Calculations?

(22:31)  How Easy Is It To Substitute Sales And Contribution Margin Figures In Profitability Calculations?   

(27:33)  What Sort Of Businesses Is The Break-Even & Profit Calculator Designed For?

(29:09)  Can We Get The Presentations Out Quicker & What Is The Schedule?

(29:48)  Wrap-Up & Questions!

 

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REALITY CHECK: Franchise & BusinessBy FMS Support Services