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Ep #1: How OkCredit runs and scales Growth Marketing Campaigns.
OkCredit is one of India’s fastest growing startups 📈 🚀
They build financial products for Small Businesses all over India, to help them manage their payables and receivables.
What started from the founders building a tool for their society’s grocery store owner, has now powered over 23 million businesses through their platform and they show no signs of slowing down any time soon.
How do they continue to grow so rapidly?
What does their marketing team do that nobody else does?
With a limited ad spend budget, how are they able to convert so successfully?
To figure all of this out, we spoke to Anuj Prakash, who's the Head of Growth & Marketing at OkCredit
__________
OkCredit's Website
Anuj Prakash's LinkedIn
__________
To learn more about Rocketium's suite of Creative Process Automation Products, visit us at our website
About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
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By RocketiumOkCredit is one of India’s fastest growing startups 📈 🚀
They build financial products for Small Businesses all over India, to help them manage their payables and receivables.
What started from the founders building a tool for their society’s grocery store owner, has now powered over 23 million businesses through their platform and they show no signs of slowing down any time soon.
How do they continue to grow so rapidly?
What does their marketing team do that nobody else does?
With a limited ad spend budget, how are they able to convert so successfully?
To figure all of this out, we spoke to Anuj Prakash, who's the Head of Growth & Marketing at OkCredit
__________
OkCredit's Website
Anuj Prakash's LinkedIn
__________
To learn more about Rocketium's suite of Creative Process Automation Products, visit us at our website
About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.