Spilling the Magic Beans | A growth marketing podcast

Building a brand is no easy task. You have to develop your brand guidelines, build a collective vision for where the brand is going, and execute it perfectly.

But how you scale up a brand when you’ve got some traction might actually be even more challenging. How do you stay true to your brand guidelines while continuing to evolve your brand?

All of this and more to come in today’s episode, where our head of sales, Kunal Sharma, spoke with Shishir Kataria, the head of brand marketing at Tata CLiQ.

And to learn more about how to continuously improve your brand as your organization grows, our head of sales Kunal Sharma spoke with Shishir Kataria, the head of brand marketing at Tata CLiQ.

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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

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Creating successful campaigns is easier said than done, especially when you think about branding on ecommerce platforms.

While the consumers on these platforms have higher intent, you’re also fighting with millions of other brands for the same position.

With all the variables involved, this can be especially hard.

So, how do you go about generating conversions through ecommerce platforms? How do you cater your campaigns to suit the platform?

All of this and more to come on today’s episode, where the head of sales here at Rocketium, Kunal Sharma, spoke with Chirag Galundia, who is the National director of ecommerce at Wavemaker.

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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

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At the heart of all great marketing campaigns are two things: creatives and copy.

Designing a creative that can drive conversions can be a challenging task, especially when you consider all the  variables at play:

What channel is the creative for? Is this creative relevant? Does it work with my copy?

And most importantly, does it fit my brand’s ethos?

So how do you go about navigating all these variables, to build creatives that convert?

All of this and more on Today’s episode, where our head of business here at Rocketium, Karan Rao, spoke with Marissa Golliday, who’s the VP director of paid social at Digitas North America.

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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

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Whenever people talk about social media, it’s always about how to build engagement.

It’s almost always about how to drive new traffic to your channels.

And while that is super important - nobody talks about the factor that is equally, and if not more important.

Managing the engagement that your brand is already getting.

It’s the art of managing inbound engagement. Converting a follower into a loyal customer.

How do you do that?

All of that more to come in today’s episode where we spoke to Rachel Moore, who’s the Senior Director of Marketing at Hubilo.

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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

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When strategizing as a marketer, it is crucial to understand the language you want your brand to speak.

You want the brand to evolve, but not stray away too far from your core principles. You need to innovate while being rooted to the brand strategy document.

How do you stay true to your brand ethos without restricting your creativity? How do you strategize as a marketer to overcome these challenges?

All of this and more on today’s episode, where we spoke with Siddarth Menon, who’s the Chief Marketing Officer at Epigamia.

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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

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Creating and implementing your brand’s ethos can be difficult. You have to stay creative and continuously evolve to allow for fresh perspectives, but at the same time, stay grounded to your brand’s core identity and guidelines.

These guidelines are crucial to ensuring your brand’s messaging stays consistent and is easily identifiable by your audience. The fonts, the colors, the imagery and the tone of voice must resonate and stand apart from your competition.

How do you build this base of guidelines for your brand? And how do you build the processes to consistently evolve these guidelines as you progress?

All of this and more to come on today’s episode, where Kunal Sharma, our head of sales spoke with Roxana Nicolescu, the VP of brand marketing at Wego.

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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

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Creative experiments are a crucial part of running any successful ad campaign. They give you a structured approach to learn about what works, and what doesn't.

But to truly yield the information you are looking for from these experiments, you need a thoughtful and structured approach to your A/B testing efforts.

In this episode, we talk about just that. We dive into how to build and execute A/B tests as effectively as possible.

To do this, we spoke to Prerana Dandge, who's the head of digital marketing at PropertyGuru.

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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

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The foundation of a successful marketing campaign, is a good story.

Stories help audiences resonate, care and help them fall in love with your brand.

And as marketers, we often get so wrapped up in our daily execution, that we forget this important fact: Stories sell.

And to discover the secrets behind a compelling story, we spoke to Vachana Shetty, who is the head of marketing at Akshayakalpa Organic.

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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

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Email marketing is an art form.

And despite all of the new and exciting channels available, email still proves to be one of the most effective tools you can use for conversions.

The nuances of a successful email campaign are simple, but tough to execute.

How do you do all of this? All of that to come in today’s episode.

In this conversation, our head of sales, Kunal Sharma spoke with Sampada Pillai, who is the director of product marketing at Ninjacart.

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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

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Customer research might just be the most under-rated skill set of a marketer.

Research allows you to truly understand who your customers are, and build ads that feel as though they are personalized for their very needs.

And to truly understand your customer, there is almost an endless amount of research that needs to be done. And it’s a never-ending process of learning.

How does a marketer go about this? How do you build the perfect customer personas? All of that and more to come in today’s episode.

In today’s conversation, our VP of Business here at Rocketium, Karan Rao, spoke with Scott Ensign, who is the VP of strategy and partnerships at Butler/Till.

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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

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