Creative experiments are a crucial part of running any successful ad campaign. They give you a structured approach to learn about what works, and what doesn't.

But to truly yield the information you are looking for from these experiments, you need a thoughtful and structured approach to your A/B testing efforts.

In this episode, we talk about just that. We dive into how to build and execute A/B tests as effectively as possible.

To do this, we spoke to Prerana Dandge, who's the head of digital marketing at PropertyGuru.

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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

Follow Prerana on Linkedin