Customer research might just be the most under-rated skill set of a marketer.

Research allows you to truly understand who your customers are, and build ads that feel as though they are personalized for their very needs.

And to truly understand your customer, there is almost an endless amount of research that needs to be done. And it’s a never-ending process of learning.

How does a marketer go about this? How do you build the perfect customer personas? All of that and more to come in today’s episode.

In today’s conversation, our VP of Business here at Rocketium, Karan Rao, spoke with Scott Ensign, who is the VP of strategy and partnerships at Butler/Till.

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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

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