Welcome to Episode 1 of Business Battles: Force Multipliers. Today, host, Rich Robertson, Owner & Operator of Computer Enhancement Systems, is joined by Warren Orey, Director of Sales for Galdes Media Group. Join these two powerhouses as they discuss advertising in radio and the common mistakes businesses make. You’ll hear stories from ensuring you have the right time slot, sponsorships, and how radio is still a strong competitor in the advertising market. Don’t get left in the dust with all the information being shared on this fantastic episode! Please remember to like, subscribe, and comment on the episode if you have any questions!

To learn more about CES, visit this link: https://cesitservice.com/ or connect with Rich by emailing [email protected] 

Host: Rich Robertson, Computer Enhancement Systems Owner & Operator

Guests: Warren Orey, Director of Sales - Glades Media Company

Time Stamps:

(00:00 - 00:28) Preview

(00:28 - 01:58) Introduction

(01:58 - 05:25) Good Sales Techniques

(05:25 - 08:15) Advertising Tips

(08:15 - 13:09) Radio In Advertising

(13:09 - 15:31) The Right Ad Spend

(15:31 - 18:35) Learning From Rich’s Mistakes In Advertising

(18:35 - 19:39) Common Mistakes

(19:39 - 22:40) Getting Your Message Out

(22:40 - 24:25) Who Should Be The Voice

(24:25 - 27:55) Time Slot Value

(27:55 - 28:49) Sponsorships

(28:49 - 29:41) Advertisement Timing

(29:41 - 33:42) Competition In Advertising

(33:42 - 35:33) Satellite & App Impact On Radio

(35:33 - 38:45) Targeting Your Market In Radio

(38:45 - 40:50) Radio Advertising’s Secrets

(40:50 - 42:26) Tracking Your Results

(42:26 - 43:30) Advertising Length

(43:30 - 45:03) Advertising & Trust

(45:03 - 45:41) Advertising Final Destinations

(45:41 - 46:58) Final Thoughts

(46:58 - 47:15) Closing