On this episode of the Service Crucible podcast, Norris Ayvazian welcomes Katie Donovan, Founder of Camp Digital, for a raw, strategic conversation on what actually drives results in home service marketing.

They tackle:

Why booked calls alone don’t tell the whole story

How to fix costly breakdowns between marketing and call centers

What marketing agencies must understand before working in the trades

Smart, simple ways to start using AI now—not later

Why follow-up systems and memberships are your best growth levers

If you’re spending big on ads but losing leads at the first phone call, this episode will challenge how you think—and show you what to fix first.

If you're tired of empty metrics and agency fluff, this episode is your blueprint for clarity, accountability, and competitive advantage.