In this episode of the Service Crucible Podcast, host Norris Ayvazian sits down with Mike Venidis, CXO at Ryno Strategic Solutions. More than just a conversation about digital marketing, this episode dives deep into the human engine behind every successful home service business. From compounding customer trust to building elite culture through character, Norris and Mike uncover what truly drives sustainable scale—from $2M to $10M and beyond.

Listeners will walk away with tangible insights into:

Why the call center is your first marketing channel

How to create compounding marketing through service excellence

The hidden power of personalized leadership and behavioral profiling

How great companies build great people (and not the other way around)

Whether you're a $3M shop looking to scale or a seasoned operator hitting a plateau, this is a must-listen.

New Episode: Derek Cormier | Scaling with Systems, Not Gimmicks

Derek built Climate Experts into a $10M+ home service machine without ever crossing a 7% marketing budget.

We break down:

Why most shops overspend on leads and what to do instead

How bootcamp hiring filters the wrong fits fast

The booking mistake most call centers still make

What real KPI literacy looks like across a leadership team

Why retention and culture, not paid ads, drive compounding growth.

This one is for operators ready to drop the trends and run a business that actually works.

On this episode of the Service Crucible podcast, Norris Ayvazian welcomes Katie Donovan, Founder of Camp Digital, for a raw, strategic conversation on what actually drives results in home service marketing.

They tackle:

Why booked calls alone don’t tell the whole story

How to fix costly breakdowns between marketing and call centers

What marketing agencies must understand before working in the trades

Smart, simple ways to start using AI now—not later

Why follow-up systems and memberships are your best growth levers

If you’re spending big on ads but losing leads at the first phone call, this episode will challenge how you think—and show you what to fix first.

If you're tired of empty metrics and agency fluff, this episode is your blueprint for clarity, accountability, and competitive advantage.

Is your business really growing—or just getting busier? 

The Service Crucible Podcast delivers real-world strategies for service-based businesses. No fluff—just actionable insights on scaling, leadership, operations, and sustainable growth.

Whether you're building a startup or leading a team, every episode helps you make smarter decisions that add long-term value.