In this episode of the Service Crucible Podcast, host Norris Ayvazian sits down with Mike Venidis, CXO at Ryno Strategic Solutions. More than just a conversation about digital marketing, this episode dives deep into the human engine behind every successful home service business. From compounding customer trust to building elite culture through character, Norris and Mike uncover what truly drives sustainable scale—from $2M to $10M and beyond.

Listeners will walk away with tangible insights into:

Why the call center is your first marketing channel

How to create compounding marketing through service excellence

The hidden power of personalized leadership and behavioral profiling

How great companies build great people (and not the other way around)

Whether you're a $3M shop looking to scale or a seasoned operator hitting a plateau, this is a must-listen.