We are swiftly moving into a new age of retail. Normal is no more. Stores remain important, but now they play a different role. We have moved beyond omni-channel or even a unified shopping experience.

This is the age of the Customer Channel.

We are swiftly moving into a new age of retail. Normal is no more. Stores remain important, but now they play a different role. We have moved beyond omni-channel or even a unified shopping experience. This is the age of the Customer Channel.

Ep. 1 Not Omnichannel - the Customer Channel

We’ve entered a new era of retail, the era of the Customer Channel, where Shoppers rule. This requires retailers and brands to be empathetic and supportive of their customers in every way.

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Ep. 1 Not Omnichannel - the Customer Channel

Ep. 1 Not Omnichannel - the Customer Channel