Discover PR as an organization function. How do you study and train for Public Relations, and how much evolution happens from textbook to practice. What's the future of PR?

Moderator: Matec Villanueva - Marketing and Communications Director, Ateneo de Manila University

Panellists:

1. Tricia Kiocho - MullenLowe TREYNA MARC Managing Director, and UA&P Professor

2. Jocel de Guzman - Reputation Management and Marketing Consultant, Manila Bulletin

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management 

Evident Integrated Marketing and PR 

Mang Inasal 

MullenLowe MARC

The New Channel 

TOG Integrated

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