The bywords of today's PR are feel good advocacies and earth love tributes. How do corporate giants balance authenticity and profitability and communicate these to the public effectively?

Moderator: Rochelle Gamboa, APR - Head, Crisis Management - SM Supermalls

Panellists:

1. Yoly Crisanto - Executive Vice President, Chief Sustainability and Corporate Communications Officer - Globe Group

2. Abigail Ho-Torres - Assistant Vice President – Head, Customer Experience - Maynilad Water Services Inc.

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management

Evident Integrated Marketing and PR

Mang Inasal

MullenLowe MARC

The New Channel

TOG Integrated

Hosted on Acast. See acast.com/privacy for more information.

When crisis strikes, technology goes on overdrive for both good and evil. Who’s behind the wheel? Is it the C-Suite? Or C-Team? How do you prepare for crises, and how do you inform the public?Moderator: Rudy Villar - Chief Client Partner, Villar Branding -and- Sr Consultant, TOG Integrated

Panellists:

1. Rochelle Gamboa, APR - Head, Crisis Management, SM Supermalls

2. Abigail Mendoza - Head of Digital Communications & Content Services

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management

Evident Integrated Marketing and PR

Mang Inasal

MullenLowe MARC

The New Channel

TOG Integrated

Hosted on Acast. See acast.com/privacy for more information.

Is your career at a crossroad? Listen to media professionals building successful careers in PR after a career shift.

Moderator: Ryan Macasero - Multimedia Journalist

Panellist:

1. Michelle Ople - Managing Partner, Media Relations and Activations Director, Ripple8 Inc.

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management 

Evident Integrated Marketing and PR 

Mang Inasal 

MullenLowe MARC

The New Channel 

TOG Integrated

Hosted on Acast. See acast.com/privacy for more information.

The country's pioneer PR and communications awards body, PRSP's Anvil Awards is the GOAT in excellence and effectiveness. Make the Anvil part of your career goals.

Moderator: Ed Timbungco, MBA, APR, CPME - Public Relations Head, Mang Inasal

Panellists:

1. Norman Agatep, APR - President and Managing Director, Grupo Agatep

2. Chito Sobrepeña, APR - President, Metrobank Foundation

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management 

Evident Integrated Marketing and PR 

Mang Inasal 

MullenLowe MARC

The New Channel 

TOG Integrated

Hosted on Acast. See acast.com/privacy for more information.

Bring your PR career to new heights. Learn 360-strategies from agencies and clients with successful IMC campaigns driven by PR.

Moderator: Ed Timbungco, MBA, APR, CPME - Public Relations Head, Mang Inasal

Panellists:

1. Chito Maniago, APR - Director for Policy & Public Affairs, Pfizer

2. Diane Welsh-Capile - Business Unit Director, DDB Philippines

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management 

Evident Integrated Marketing and PR 

Mang Inasal 

MullenLowe MARC

The New Channel 

TOG Integrated

Hosted on Acast. See acast.com/privacy for more information.

With the power to communicate one can conquer the world. Just where will your PR and communications career lead you, and what can you reap along the way.

Moderator: Ed Timbungco, MBA, APR, CPME - Public Relations Head, Mang Inasal

Panellists:

1. Kate Delos Reyes - Founder, Beacon

2. Diane Hidalgo - Director for Corporate and Public Affairs, Evident Integrated Marketing and PR

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management 

Evident Integrated Marketing and PR 

Mang Inasal 

MullenLowe MARC

The New Channel 

TOG Integrated

Hosted on Acast. See acast.com/privacy for more information.

Influencers are seen as power-wielding communications authorities. Is the claim to fame for real? Or mere hour of power. KOLs and content creators share their success as they continue to harness public awe and inspire action.

Moderator: Apple Esplana Manansala - President and Founder, The New Channel

Panellists:

1. Ms Myrtle Ramos - Founder & CEO, Block Tides

2. Ms. Abby Asistio - Founder, Alopecia PH

3. Ms. Jel Directo - Country Manager, Hepmil Philippines and Vice President, Creator and Influencer Council of the Philippines

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management 

Evident Integrated Marketing and PR 

Mang Inasal 

MullenLowe MARC

The New Channel 

TOG Integrated

Hosted on Acast. See acast.com/privacy for more information.

Social media in the digital age enables info overload and the proliferation of 'fake news and alternative truths'—true or false? Check out their origins see where they're headed.

Moderator: Gigi Tibi - PANA Foundation Trustee and Founder & CEO, RadManila

Panellists:

1. Ace Gapuz - Founder and CEO, Blogapalooza

2. Jan Chavez Arceo - Partner, CV Tech Media and Co-Founder & Chief Strategist, Impact Solutions Research Institute

3. Jocel de Guzman - Founder & Co-Lead Convenor, ScamWatch PH

4. Aika Rojas - Director of Creator Partnerships Division, Tier One Entertainment

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management 

Evident Integrated Marketing and PR 

Mang Inasal 

MullenLowe MARC

The New Channel 

TOG Integrated

Hosted on Acast. See acast.com/privacy for more information.

Consumption of entertainment news is affected by digital platforms and how it allows users access to such information. Discover how this behavior affects the practice of PR in entertainment and lifestyle.

Moderator: Rudy Villar - Chief Client Partner, Villar Branding -and- Sr Consultant, TOG Integrated

Panellists:

1. Isabel Santillan - Vice-president, Head - Cignal Entertainment

2. Lawrence Tan - Consultant Head of Branding and Talent Imaging - GMA Network

3. Kane Errol Choa, APR - Vice-president, Head of Corporate Communications - ABS-CBN Corporation

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management 

Evident Integrated Marketing and PR 

Mang Inasal 

MullenLowe MARC

The New Channel 

TOG Integrated

Hosted on Acast. See acast.com/privacy for more information.

PR for functional, utilitarian and other ‘unsexy’ brands may need extra inspiration. Get tips and learn the tricks that keep corporate stories in the circulation no matter what category.

Moderator: Rudy Villar - Chief Client Partner, Villar Branding and Sr. Consultant, TOG Integrated

Panellists:

1. Charles Manimbo - Head of Communication Strategy and Analytics, Manila Electric Company

2. Jocel de Guzman - Reputation Management and Marketing Consultant, Manila Bulletin

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management 

Evident Integrated Marketing and PR 

Mang Inasal 

MullenLowe MARC

The New Channel 

TOG Integrated

Hosted on Acast. See acast.com/privacy for more information.