Tim Morse of SoCal apparel brand Richer Poorer discusses building an omnichannel DTC brand. In this episode you will learn from Tim:

• How a high-growth apparel brand successfully expanded from wholesale to direct-to-consumer
• Creative retail problem solving in the era of COVID
• Transitioning from niche product categories to cross-category assortment and promotion
• Transitioning from a 3PL warehouse to owned distribution center
• Key DTC KPIs including contribution margin ROI analysis of marketing campaigns and decisioning on customer lifetime value (CLV)
• Using ecommerce and DTC as demand signals for your wholesale buyers for omnichannel success

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