SoundCommerce Podcast

In this episode you will learn from David Cost:

• What it takes to re-platform an enterprise brand
• The importance of 3PL’s in the retail space
• How the SoundCommerce data platform supported their initiative providing data continuity, order history and engagement data, and sale comps
• The growth Rainbow has seen since switching to Shopify from DemandWare
• How Rainbow’s current stack enables them to meet the customer where they are and realize continued growth throughout the pandemic
• Why Rainbow Shops moved away from headless commerce

Ryan Mason discusses navigating and transforming the direct-to-consumer wine & spirits industry.  

From rural to digital - see how Mandy's personal and professional history made her the perfect candidate to lead growth and strategy at Seattle-based MiiR!

Maj Masad discusses building a modern day direct-to-consumer jewelry company with Noura Sakkijha.

Nonie Creme discusses the launch of her latest consumer brand and first digitally native DTC ecommerce company, BeautyGarde. TL;DR lashes and brows!

In this episode you will learn from Nonie:

• How this beauty industry pioneer disrupted the masstige and luxury cosmetics industries
• How to catch the attention of Karl Lagerfeld
• Key considerations for search and social media
• Focusing on customer lifetime value to build a successful DTC brand
• Differentiating personalized customer experiences from first click to doorstep unboxing
• Understanding the new online luxury shopper experience

Tim Morse of SoCal apparel brand Richer Poorer discusses building an omnichannel DTC brand. In this episode you will learn from Tim:

• How a high-growth apparel brand successfully expanded from wholesale to direct-to-consumer
• Creative retail problem solving in the era of COVID
• Transitioning from niche product categories to cross-category assortment and promotion
• Transitioning from a 3PL warehouse to owned distribution center
• Key DTC KPIs including contribution margin ROI analysis of marketing campaigns and decisioning on customer lifetime value (CLV)
• Using ecommerce and DTC as demand signals for your wholesale buyers for omnichannel success

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