Nonie Creme discusses the launch of her latest consumer brand and first digitally native DTC ecommerce company, BeautyGarde. TL;DR lashes and brows!

In this episode you will learn from Nonie:

• How this beauty industry pioneer disrupted the masstige and luxury cosmetics industries
• How to catch the attention of Karl Lagerfeld
• Key considerations for search and social media
• Focusing on customer lifetime value to build a successful DTC brand
• Differentiating personalized customer experiences from first click to doorstep unboxing
• Understanding the new online luxury shopper experience