There’s no playbook right now.
Anyone telling you there is… is lying or selling.

In my latest episode of Shift Happens, I talked with Rodrigo Fernandez Baon, Head of Growth at Neural Trust AI, about what it’s actually like to build marketing systems inside a fast-growing AI company.

A few things that stuck with me:

• SEO is no longer just Google—it’s chatbots, models, and moving targets
• “AI-native” isn’t a toolset, it’s a mindset
• Growth wins don’t just create momentum—they create chaos if you’re not prepared for the inbound

What I appreciated most was the honesty: everyone is experimenting in public, documenting as they go, and learning the hard way.

This conversation is for anyone trying to scale without pretending they’ve already figured it all out.