Bill is Founder and President of King Innovative, an advanced analytics and data privacy management practice. Bill has been in technology services for over twenty four years and specializes in helping others build better businesses. As a seasoned translator, he's able to bridge the gap between business and technology by communicating complex issues in simple terms.

For our listeners, Bill sent over Fender Guitar's story of how they used data to better understand the market and drive greater value to the customer. The video is really good too!

What's not mentioned in either, Bill says, is Fender used data to transform, while their competitor, Gibson Guitars, was diversifying into home audio and filing chapter 11 bankruptcy. As Fender gains traction, Gibson loses it and uses diversification to stem the tide.

The moral of this story: the future will go to those who are good at leveraging data.