On this episode, Trevor and Josiah call up long time (15+ years!) producer partner, specialty coffee genius, and friend, Ashley Prentice, to talk all things coffee in Guatemala.

Ashley and her family operate Finca de Dios in Fraijanes, Guatemala. We get so excited to bring their coffee in each year — keep an eye out for Finca de Dios varieties returning to menus this winter!

Shenanigans include: Ashley's unconventional path from med school to getting a master's degree in coffee science and economics; why she launched Gento, her own coffee company; struggles of inspiring the next generation of coffee farmers; new projects and experiments at Finca de Dios. 

Thanks for tuning in to TPC! New episodes twice a month.

Episode Chapters:
00:00 Introduction and Background
03:01 Journey into Coffee: From Family Legacy to Passion
06:01 Education and Professional Development in Coffee
08:53 Transitioning from Academia to Industry
11:50 The Impact of a Master's Degree on Career
14:49 Working in the Coffee Industry: Insights and Experiences
17:52 Future Aspirations and the Launch of Gentoo Coffee
21:24 The Journey into Coffee Trading
24:40 Returning to Guatemala: Opportunities and Challenges
27:08 Empowering the Next Generation in Coffee
32:00 Introducing Gento: A New Coffee Model
36:25 Building Quality Consumption in Guatemala
39:10 Creating Direct Relationships in Coffee Trading
46:21 Building a Passionate Team in Coffee
47:40 The Journey of Finca de Dios
48:28 Innovations in Coffee Processing
51:29 Exploring Coffee Varieties and Experimentation
55:22 The Importance of Quality Seeds
01:01:17 Exciting New Projects and Future Directions

Check out Madcap Coffee:

Website: Madcapcoffee.com

Everywhere on socials: @madcapcoffee 

Check out Ashley Prentice, Finca de Dios, and Gento Coffee: 

Website: www.gentocoffee.com

Socials: 

@ashleyprentice1

@fincadedios

@gentocoffee

Music: Blue Shell by Connor Price and K. Keed