By Valor Coffee
A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the sp
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4.8
3737 ratings
The podcast currently has 139 episodes available.
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
Opening a coffee shop likely means sacrificing the option of working with an interior designer. In this episode, we share practical tips and lessons learned from building out two cafes without the help of designers; from paint hacks and lighting choices to prioritizing resilient materials and creating Instagram-worthy moments, we break down the small design decisions that make a big impact. Plus, our thoughts on outfitting a merch area, and why not installing too many electrical outlets can save the vibe of your space.
*If you purchase something through one of our links, we may be entitled to a share of the sale*
Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 15% off your purchase! https://thirdwavewater.com
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Want to do the same? Visit localeyesgrowth.com/valor to get 50% off website services and 20% SEO services!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
In this episode, we break down the complex dynamics of growing a coffee business, from securing funding for a new cafe to deciding when to add staff as sales increase. We dive into a variety of listener questions from our Valor Coffee Community, offering insights on everything from approaching investors, using real estate agents for retail space, and creative ways to foster collaboration in the local coffee scene. Plus, we tackle holiday prep for small coffee shops, sharing tips for managing milk storage, handling holiday rushes, and keeping the team energized during the busiest season of the year. If you’re a coffee business owner or just curious about what goes into running a cafe, this episode is packed with valuable insights!
*If you purchase something through one of our links, we may be entitled to a share of the sale*
Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 15% off your purchase! https://thirdwavewater.com
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Want to do the same? Visit localeyesgrowth.com/valor to get 50% off website services and 20% SEO services!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
We just had a big moment at Valor Coffee: we changed our core values! In this episode, we talk about how and why we went from five to three core values, breaking down how we landed on these core pillars and what they mean to our team and company culture. We wanted to make values that are easy to remember, align with our mission, and keep us all moving in the same direction. We share how these new values emerged from what really makes Valor tick day-to-day and how we hope they’ll impact our team, customer experience, and growth. Join us for some deep dives, laughs, and behind-the-scenes insights into the heart of Valor. We hope this episode sparks ideas on how you approach values in your own business!
*If you purchase something through one of our links, we may be entitled to a share of the sale*
Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 15% off your purchase! https://thirdwavewater.com
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Want to do the same? Visit localeyesgrowth.com/valor to get 50% off website services and 20% SEO services!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/@valor.coffee
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
In this episode, we sit down with Savannah Grace Lyle (aka Savvi), Valor's GM in Dunwoody, for a Q&A filled with honest insights on team culture, leadership, and running a specialty coffee shop. Savvi and the team dig into how we strive to achieve dual excellence in coffee quality and hospitality—blending the best coffee with world-class service. The conversation covers the power of constructive feedback, creating a balanced and inclusive team environment, and the challenge of healthy boundaries in a close-knit workplace. We also touch on fostering camaraderie outside of work and how to navigate workplace boundaries to maintain professional relationships. For anyone in a leadership position or part of a growing team, this episode offers relatable and practical takeaways. Enjoy!
*If you purchase something through one of our links, we may be entitled to a share of the sale*
Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 15% off your purchase! https://thirdwavewater.com
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Want to do the same? Visit localeyesgrowth.com/valor to get 50% off website services and 20% SEO services!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
00:00 - Intro
05:08 - What's it like to buy a bag of coffee that isn't awesome
07:50 - Who is SAVVI?
11:05 - Jumping into the Q's
15:34 - How Does an Owner support a GM?
19:41 - How do you balance workload?
22:05 - What was it like going from your previous role to Head Coach?
24:08 - Health Checks w/the opposite gender
25:30 - Talkin bout the real real
31:03 - How to Appropriately and Professionally work with the opposite gender
41:25 - Q3 Baby
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
This ep we dive into carts, sharing lessons learned from years of catering experience. From undercharging and overcharging to dealing with equipment malfunctions, we've seen... a lot. Today we focus on three game-changing tips that will take your coffee cart to new heights, including topics from streamlining your menu to improving customer flow and charging appropriately for events. If you’re looking to up your mobile coffee game, this episode is packed with useful insights!
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
00:00 - Intro
02:09 - Good Morning! (Inside Joke)
02:45 - Good Morning (Take Two)
11:17 - Do We Use The Same Water for Drip and Espresso?
18:44 - Should I Start a Coffee Shop/Roastery While Keeping a full-time job?
27:40 - Let's Talk About Catering
30:05 - We only serve 8 oz or smaller beverages
31:34 - SpLiT sHoTs
36:25 - How To Charge Enough
41:37 - Ess Eeee Ooo
47:22 - Bonus
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
In this episode, we dive into the third and final part of the story behind Valor. Join us as we discuss opening our first cafe, launching our roastery, and expanding to a second location, all while navigating challenges like the 2020 pandemic. From crazy Craigslist espresso machine finds to launching our first brick-and-mortar, we break down the journey, share lessons learned, and reflect on how our team and company have evolved. Whether you’re in the coffee business or just curious about what it takes to build a thriving cafe, this episode is packed with insights, laughs, and a behind-the-scenes look at what goes into making Valor what it is today.
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
In this episode, we dive into some of our most memorable early events, like surprising the Church of Scientology with a coffee cart and serving drinks at an unexpected Michael Jackson-themed drag show in Atlanta. We also break down the early struggles of running a pop-up, from unpredictable weather to the sticky note debacles at our first wedding gig. Along the way, we chat about the challenges of getting our first wholesale accounts, starting our own roasting operation, and finally securing a permanent spot in Alpharetta. This episode is packed with stories of grit, learning on the fly, and hilarious missteps. Enjoy!
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
In this episode of the Valor Podcast, we dive into Part 1 of The Story of Valor, where it all began. From friendships formed in high school to early coffee experiences that sparked a love for specialty coffee, we walk through the origin of how we, three 18- and 19-year-olds, decided to start a business with nothing but passion and curiosity. Join us as we reflect on navigating the challenges of finding direction, raising funds through Kickstarter, building our first mobile coffee cart, and booking our first events. Whether you’re starting your own business or just curious about the ups and downs of launching a coffee company, this one’s for you. Stay tuned for Part 2!
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
When we started our company, we'd often be faced with problems we'd just have to figure out ourselves, mainly because there wasn't a central online resource that went really deep in helping us with the nitty-gritty of starting and running a coffee company. So we built out or brand new online platform, the Valor Coffee Community, where you can find a community of other baristas, leaders, and cafe/roastery owners in the community who are ready to help you on your journey. Featuring chat channels and threads, resources like spreadsheets and pdf's to help you grow and run your business, and courses dedicated to expanding your knowledge on coffee, finances and more, you're sure to find plenty to help you on your journey.
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
In this episode, Riley and Ethan dive into a crucial topic for anyone looking to open or improve their coffee shop: the key investments you should never skimp on. While it’s tempting to save money on certain pieces of equipment, we discuss why it’s worth splurging on specific items to avoid regret down the line. From the importance of a reliable ice machine to choosing the right grinders, we cover it lots. Also... THE VALOR COFFEE COMMUNITY IS LIVE. Be one of the first to join, gaining access to chats, forums, PDFs, spreadsheets, courses and exclusive webinars and video cars. Use the link above!
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!
Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
____
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
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