Justin Goodhart didn't set out to build the biggest coffee catering company in America. He started with one sketchy cart towed by a 1999 Camry, and one conversation on a chairlift that changed everything.

In this episode of the Mobile Business School podcast, Justin Goodhart, founder of Goodhart Coffee, breaks down exactly how he turned a hobby cart into a multi-city, high-volume catering operation. No fluff, no hype, just the real systems, the real numbers, and the real turning points that made it click.

In this episode, he explains why a professional website is your digital home, how he split sales and operations into separate roles, and why he refuses to buy a cart that's too big. If you run a coffee cart or a mobile coffee business and you want to scale past "just one cart," this one's for you.

Timestamps

0:00 Intro 1:08 The premier coffee caterer on the planet 

3:42 Born a survivor 

14:28 The coffee cart that started it all 

17:18 Building the first cart out of a 1999 Camry 

20:59 The first big break that validated everything 

26:52 The chairlift conversation that changed everything 

33:32 First warehouse, building the fleet 

56:59 Splitting sales and operations into human-sized roles 

1:09:11 From founder force to a self-perpetuating machine 

1:16:16 The fastest path to your first paid event 

1:20:53 The money line on loving your business

In this episode we cover:

• The exact story of how one cold outreach landed a $12,000 event and proved the business could work
• Why the chairlift conversation made Justin realize his "cute little fun business" could be serious
• How to split sales and operations so both teams actually stay motivated
• The "human-sized roles" framework for hiring you can scale without breaking
• Why a professional website beats social media as your long-term digital home
• The fastest path to your first paid catering event (it's your existing network)

Join the free community for mobile business and cart owners: https://www.mobilebusinessschool.com

Try Flashquotes, the quoting tool built for mobile service businesses: https://www.flashquotes.com

Which mobile businesses are actually worth starting?

In this episode of the Mobile Business Podcast, Daniel, Justin, and Zach react to seven highly profitable mobile business ideas and break down what makes each one viable.

They evaluate market demand, profit potential, organic lead generation, average order value, and how difficult each business would be to operate. The episode covers mobile wheelchair repair, childproofing, pet transportation, locksmithing, knife sharpening, luxury restroom rentals, dumpster rentals, and other overlooked service businesses.

They also explain how to validate a business idea before investing, generate leads, close more sales, and build a mobile business around real customer demand.

Plus, our monthly Q+A where we answer questions from the Mobile Business School members.

Join the free Mobile Business School community:
https://go.mobilebusinessschool.com/community

Timestamps:

00:00 Episode intro and mobile business ideas
09:49 Mobile Wheelchair and Scooter Repair

15:25 Mobile Dentistry

16:06 Mobile Childproofing

23:08 Mobile Pet Transportation

26:38 Mobile Locksmith

29:01 Mobile Knife Sharpening

31:12 Ice Cream Catering

44:34 Following Up With Lost Leads

46:17 Tracking Sales Data in Slack

Try out the best software for mobile businesses for free:

flashquotes.com/demo

Patrick Holmes built Must Be The Feeling Photo Booth from a side hustle into a fleet of booths doing hundreds of events a year across LA. In this episode he breaks down how he walked away from a $20K/month job, why he runs his booths without attendants, and the pricing system that lets him charge premium rates.

0:00 Intro 

1:17 Must Be The Feeling origins 

3:47 Listed on Thumbtack, caught fire 

4:24 Instagram for leads 7:46 Equipment and setup

 9:23 Portable power with Jackery 

12:21 LA market competition 

15:32 Photo booth as an experience 

16:08 Drop-off service model 

23:48 Pricing strategy 

31:18 Advice for new owners

 32:22 Finding your why 

36:29 Patrick's personal why 

45:05 Walking away from a high-paying job 

59:28 Goals: 10 booths, 400 events 

1:07:40 Final advice: focus on vision

Follow Patrick: https://www.instagram.com/mustbethefeelingphotobooth/

 https://www.mbtfmedia.com/

Book a free call with us: https://go.flashquotes.com/Demo

Follow Us on Instagram: @Flashquotesapp @mobilebusinessschool

🎙️ The Mobile Business Podcast brings you insights for modern caterers, exploring the intersection of technology, business strategy, and event catering.

Here's the description for the "Roast My Business" episode, following your masterclass structure with bare timestamps cut by ~50%, no em dashes, full URLs, and copy-paste-ready formatting:

Roast My Website: 3 Coffee Cart Businesses Get Brutally Honest Feedback

In this first episode of "Roast My Business," Justin Goodhart pulls up three real mobile coffee cart websites and gives them the kind of direct, no-sugarcoating feedback most owners never hear. If your website is not converting browsers into booked events, this episode will show you exactly why and how to fix it.

Websites roasted: 

AlwaysKind (Cynthia): https://alwayskindco.com 

Howdy Coffee (Colin): https://howdycoffeeco.com/

Ripley's Coffee Cart: https://www.ripleyscoffee.com/

2:25 Website 1: AlwaysKind 

3:00 Why "Book Now" is the wrong primary CTA 

5:00 Hero images that kill your conversion rate 

6:48 The H1 tag Cynthia absolutely nailed 

8:49 Mobile view: what breaks above the fold 

11:12 Stop putting social media links in your header 

13:36 Which nav tabs earn their real estate 

17:00 The bounce rate reality check 18:29 Website 2: Howdy Coffee 

19:00 "Coffee catering" vs what Colin's H1 actually says 

20:47 "Build Your Experience" is confusing your customers 

22:00 Social proof that actually converts 

24:00 Google Reviews: where to put them 

26:00 Website 3: Ripley's Coffee Cart 

27:00 Fix these header navigation tabs now 

29:00 You are wasting your most valuable screen space 

30:09 The worst CTA button I have ever seen 

31:10 Hero images that confuse instead of convert 

32:17 "About Us" belongs at the bottom of the page 

33:15 How to make your CTA scream over your color scheme 

34:41 The only metric that matters for your website

Submit your website for a future roast: https://mobilebusinessschool.com

Shelby Lee Bellen started Royal Bee Bartending with a Target folding table, zero dollars, and her own wedding photos as a portfolio. Four years later, she books 70+ events a year, has franchised the business, and teaches others how to build six-figure mobile bars.

TIMESTAMPS:

4:33 — Why she quit her job after ONE event

7:53 — Landing a 180-person wedding with no experience

8:59 — Starting with a folding table and no money

16:13 — 40% margins and why she never underpriced

19:57 — The TikTok that hit 2 million views

22:56 — From folding tables to a custom VW Beetle tap vehicle

25:01 — The $250 gratuity minimum per bartender

34:36 — Franchising Royal Bee Bartending

38:32 — The Mobile Bartending Playbook and Accelerator

41:10 — Why she only offers ONE package

52:00 — The Saboteur Assessment and mindset work

58:37 — Parting advice: taking action builds confidence

📋 The Mobile Bartending Playbook (DIY startup guide): https://sites.google.com/view/shelbybellen/home

🚀 The Mobile Bartending Accelerator (8-week coaching program): https://sites.google.com/view/shelbybellen/home

🐝 Royal Bee Bartending: https://www.royalbartendingnh.com/

🧠 Free Mindset Tool: Take the Saboteur Assessment at https://positiveintelligence.com/saboteurs/

📱 Follow Shelby:

Instagram: https://www.instagram.com/shelbyleebellen/

TikTok: https://www.tiktok.com/@shelbyleebellen

Book a free call with us: https://go.flashquotes.com/Demo

Follow Us on Instagram: @Flashquotesapp @mobilebusinessschool

🎙️ The Mobile Business Podcast brings you insights for modern caterers, exploring the intersection of technology, business strategy, and event catering.

We threw a conference for mobile coffee businesses. 75 carts. One room. Zero event planning experience. Here is the full debrief: what worked, what absolutely did not, and why we are doing it again.

Get on the waitlist for Level Five Live 2026: https://levelfivelive.com

Purchase the full recordings from this year: https://mobilebusinessschool.com

TIMESTAMPS

0:00 Everybody has a plan until you get punched 

0:29 Welcome to the Mobile Business Podcast 

1:24 75 coffee carts in one room 

2:41 The good, the bad, and the ugly 

4:13 Famous last words: how hard could it be? 

4:41 The energy was off the charts 

6:46 Competitors in the same city, actually connecting 1

0:37 A big commitment that surpassed expectations 

12:46 Starting a conference from scratch 

15:29 The venue negotiation chaos 

18:41 Warehouse tour: the surprise hit 

19:53 Two full days of content 

20:30 The AV disaster story begins 

25:31 AV guy is on the wrong day, two hours away 

29:37 Jess saves the day with a two-hour roundtrip 

31:16 The emergency exit popped open 

32:39 Lesson: prep the night before 

33:45 You cannot have too many helpers 

37:44 What we got wrong: ticket pricing 

39:20 We almost broke even, but we lost money 

40:43 Attendees rated the value a 5 out of 5 

42:39 Next year: we need an event planning company 

43:18 Michael Craig on team building and culture 46:06 200 tickets. Let's go. 

48:50 75 people is the perfect intimate mastermind 

49:50 Fill out the survey

Mobile Business School is for the operators building freedom on wheels. New episodes every week. Subscribe so you never miss one.

In this solo episode, Zach Capshaw steps away from the interview format to pull back the curtain on the five AI tools that have functionally replaced full-time hires at Flash Quotes. These are not chatbots. These are purpose-built AI employees that autonomously run paid ad campaigns, analyze web traffic and run A/B tests, design complete brand identities and print-ready assets, generate vector illustrations and merch mockups, and transcribe meetings without a bot joining the call. Zach walks through each tool with live screen shares, showing exactly how a three-person team scales to enterprise output by building on top of AI.

TIMESTAMPS

00:33 - Level 5 Live sold out

04:49 - Victor: the Slack agent that manages your paid ads autonomously 

14:22 - PostHog: AI-powered web analytics, session recordings, and A/B testing 

20:29 - Claude Design: mood boards, rebranding, and print-ready postcards 

30:49 - Kittl: vector illustrations, logo design, and realistic merch mockups 

33:08 - Granola: AI meeting notes without a bot in the room, plus post-call chat 

37:39 - Connecting all five tools into one AI workflow (the sawdust metaphor)

Join the free Mobile Business School community: https://go.mobilebusinessschool.com/community

Let us know what AI tools you are using in your mobile business. Drop a comment below.

In this June Q&A, Zach Capshaw, Justin Goodhart, and Daniel break down the biggest shifts hitting mobile coffee in 2026: why 30% of Starbucks revenue isn't coffee anymore, the dirty soda explosion coming out of Utah, and exactly how to build a menu that books corporate clients instead of chasing Instagram trends. Plus: getting on preferred vendor lists, why Gusto wins for payroll, and how to find new leads when the phone stops ringing.

Join the community at https://mobilebusinessschool.com

Timestamps:

00:00 Daniel's Mustache

05:44 The Dirty Soda Explosion and why 30% of Starbucks revenue isn't coffee

16:03 Building a menu that books: greatest hits vs trending items

23:02 Selling to hosts, not consumers: the Jobs to Be Done framework

33:25 Why we use Gusto for payroll (and why it's HR in a box)

37:46 How to crack preferred vendor lists at hotels and venues

45:45 Finding new leads: outreach strategies when business goes quiet 51:30 Closing

Links:

Night Owl Coffee: The #1 Wedding Trend (Espresso Catering) - https://www.nightowlcoffeecart.com/blog/weddingtrend

Starbucks: Cold is Rising - https://about.starbucks.com/press/2026/cold-is-rising-how-global-demand-is-shaping-the-future-of-starbucks-beverages/

The rounded cups - https://www.instagram.com/p/DQ7drDlgdYU/

Welcome to the Mobile Business Podcast!

We are officially retiring the "Flash Quotes Podcast" name and entering a brand new era. In this episode, Zach, Daniel, and Justin look back at 62 amazing episodes, recount some of their favorite guests, and explain why they are broadening their horizons. The mobile cart industry is booming, and we're here to help you scale your business whether you're serving coffee, cocktails, or charcuterie.

Episode Timestamps

00:00 - A fake farewell and the official introduction of the Mobile Business Podcast.
03:19 - Reminiscing on our first 62 episodes and highlighting favorite past guests like Michael Craig, Cynthia from Always Kind Coffee, and Dan from Vim Coffee.
08:33 - The "why" behind the rebrand and expanding our toolkit beyond just coffee carts to include desserts, cocktails, and more.
12:31 - Discussing the growing appeal of the "sweaty startup" and the massive Google Trends spike in demand for mobile bar and coffee services.
18:41 - What to expect going forward: weekly Friday episodes, short-form content, masterclasses, and live Q&A sessions.
24:59 - Details on the upcoming Level 5 Live event in Denver, plus plans for a fun new "Roast My Business" segment. 

🤝 Join the Community

Ready to supercharge your growth in the mobile business space? We are launching a brand new, free hub for operators to connect, learn, and grow.

Join us today at mobilebusinessschool.com to access exclusive content, ask the pod questions, and network with over a hundred other entrepreneurs!

Tens of thousands of bookings flow through Flash Quotes every month. Mobile business owners trust us with their customer lists, their pricing, their entire operation. So let's talk about what actually happens to it.

With Flashquotes, your data isn't the product. It never was.

Daniel, Zach, and Justin break down exactly how Flash Quotes handles your data: the security architecture, the business model that makes selling data impossible, and the philosophy that keeps us on your side of the table.

Jump to a section:

00:00 — Meet the co-founders 

01:16 — Data privacy and security overview 

02:03 — What is data privacy? 

03:32 — Your data as separate islands 

04:56 — The business model behind Flash Quotes 

06:26 — Security certifications and monitoring 

10:32 — Security as an ongoing process 

11:02 — Shopify vs. Amazon philosophy 

19:23 — Anonymized aggregate data for improvement 

25:06 — Third-party data exchange and ownership 

31:37 — Trust and relationships as differentiators

Links & Resources:

Start your free account: https://flashquotes.com/demo

 For more on how Flash Quotes handles data: https://flashquotes.com/data 

Tickets and full speaker lineup at levelfivelive.com Use code YOLO LEVEL FIVE for 15% off — limited to 7 uses, then it's gone.

Follow Us on Socials.

Instagram: @Flashquotesapp @mobilebusinessschool 

TikTok: @FlashquotesHQ

🎙️ The Flashquotes Podcast brings you insights for modern caterers, exploring the intersection of technology, business strategy, and event catering.