The Mobile Business Podcast

Tannaz of Curly Bartender got fired from her bar job over a $12.49 shot of Malibu. Seven years later, she and her husband Chadd run one of Southern California's top mobile bartending companies, Curly Bartender. They serve 1,000+ guest events, have done as many as seven events in a single day, and are now on their second three-year contract with the NFL. 

In this episode, Tannaz talks with Daniel, Zach, and Justin about how it all started, getting through COVID, why she stopped paying for ads, and launching Curly Collective, a new event planning business.

CHAPTERS

00:00 Cold open

00:50 Welcome Tannaz of Curly Bartender

01:30 How we found Curly Bartender on Google

03:01 Meeting Chad and breaking the no dating coworkers rule

04:05 Fired over a $12.49 shot of Malibu

06:29 How a bad boss shaped their team culture

07:24 From one casino night to a real business

09:05 Pricing the very first event

10:36 Going from 1 event to 8 and figuring it out on the fly

13:05 COVID and the boozy brunch basket pivot

14:53 Backyard weddings bring events back

15:43 Running a business with your spouse

18:23 Six bars, a work van, and seven events in one day

20:01 Supplying alcohol legally and returnable bottles

23:01 Why they batch cocktails

25:09 Landing the NFL, Nike, and Amazon

28:49 Moving from weddings to corporate events and brand activations

29:56 One year with zero paid ads

31:00 SEO and the website that keeps ranking

32:06 Staffing: the first hire and the text-to-clock-in days

34:39 Moving scheduling and time tracking to Connecteam

35:00 Hiring for hospitality over experience

36:47 The closet bar horror story

40:46 Base prices instead of fixed packages

43:23 Selling add-ons on the inquiry form and invoice

46:49 Launching Curly Collective event planning

50:26 Why starting a second business is still hard

53:06 Advice for new owners and working moms

Join the Free Mobile Business School community: https://go.mobilebusinessschool.com

Mobile Business School on Instagram: https://www.instagram.com/mobilebusinessschool/

Flashquotes: https://flashquotes.com

Connect with Curly Bartender:

https://www.curlybartender.com

Instagram: https://www.instagram.com/curlybartender/

Mentioned: 

Collab Gal (Jamie, assistant for mobile bartending companies): https://www.collabgal.com

Happiest Ours: https://happiestours.com/

Three coffee catering websites, one honest roast. Zach shows exactly what's costing these businesses bookings and what to fix first.

In this Roast My Website episode, Zach Capshaw reviews three sites submitted by Mobile Business School members: Lima Coffee Roasters in Fort Collins, Savir Coffee in Tucson, and The Arc Specialty Coffee in Brisbane. You'll learn how to write an H1 that ranks (what you do + where you do it), why "Get my instant quote" beats "Book now" and "Contact us," how to add social proof above the fold, and why photos of happy guests sell better than photos of your cart. Plus: the Google Business Profile mistake that drops your map pin in the ocean, and why every CTA should point to one focused inquiry page.

Best watched on video, since Zach shares his screen the whole way through.

CHAPTERS

00:00 Intro: another Roast My Website

02:53 Site 1: Lima Coffee Roasters, Fort Collins

03:30 Should catering be your homepage or a sub page?

04:30 The perfect H1: what you do and where you do it

05:50 Why "coffee catering" is the top keyword

06:20 Funnel-appropriate CTAs: get a quote vs. book now

06:45 Above the fold needs social proof

08:30 Reviews, testimonials, and brand logos

09:00 Sell the experience, not the espresso machine

11:15 Show your drinks: latte art, matcha, iced

11:50 Make your quote form match your website

13:30 Three-card sections need a clear story

14:27 Call out event types for SEO

15:30 Weak CTAs and why red and black buttons convert poorly

16:15 Service area sections and local keywords

16:46 Tighten up your color scheme

17:55 Site 2: Savir Coffee, Tucson

18:30 No CTA, no H1, no location above the fold

19:40 Swap the giant logo for a two-column hero

20:20 Your gallery is better than your homepage

21:29 The fix list: copy, social proof, photos

22:10 Why "Contact us" is a weak CTA

22:45 Collect event details with a real lead intake form

23:53 Check your site on mobile

25:00 Site 3: The Arc Specialty Coffee, Brisbane

25:30 A textbook hero section

27:00 Photos: mix in happy guests and close-up drinks

28:41 Brand logos and fixing dead space

29:30 Track scroll depth and button clicks

30:43 Show your review count, not just stars

31:15 The Google Business Profile pin in the ocean

31:45 Why a verified address boosts your SEO

33:11 Point every CTA to one focused inquiry page

35:32 Menu pages: cover the snobs, the latte crowd, and non-coffee drinkers

36:50 Pricing pages: explain how you price, never the price

37:39 Recap: the 80/20 website checklist

39:00 Over half your visitors are on mobile

39:30 How to get your website roasted next

LINKS

Mobile Business School (free community, drop your site in the Ask the Pod channel to get roasted)

https://mobilebusinessschool.com

Flashquotes: booking and quoting software for mobile businesses

https://flashquotes.com

WEBSITES ROASTED

Lima Coffee Roasters

https://limacoffeeroasters.com

Savir Coffee

https://savircoffee.com

The Arc Specialty Coffee

https://arccoffee.com.au

#CoffeeCartBusiness #MobileBusiness #CoffeeCatering #EventCatering #WebsiteRoast #SEO #SmallBusinessMarketing #Entrepreneurship

Q4 is where mobile businesses make or break the year. Here's how to walk in with one goal, three numbers, and a weekly ritual that keeps you from drowning in fires.

Daniel, Zach, and Justin break down Radical Focus by Christina Wodtke and the OKR framework that pulls your whole team toward the one objective that matters most this quarter. You'll learn how to pick an objective, set key results you have a 50/50 shot at hitting, pair leading and lagging metrics, and run the Friday check-ins that keep important work from getting pushed off again. Justin shows it in action with his Q4 playbook for flawless execution: on-time warehouse arrivals, on-call shifts, and an automated early alert system that catches no-show baristas hours before service.

Plus: new Flashquotes offline conversion tracking that lets Google Ads optimize for real booking value, and Justin buys a photo booth live on the pod.

TIMESTAMPS

00:00 Cold open: Justin on adding photo booths

00:53 Intro: heading into Q4

01:34 Radical Focus and what OKRs actually are

04:56 The 3 C's: commit, check-ins, and celebrations

06:10 The Eisenhower matrix: important but not urgent

08:39 Q4 operations: late starts and service failures

10:25 Why on-time warehouse arrival predicts on-time service

12:15 Busy season prep: phones, tire inflators, and jump starters

13:35 On-call shifts and emergency operating procedures

14:33 Building a Q4 OKR: flawless execution through busy season

16:40 Bets and projects that move your key results

17:30 Weather alerts and the automated early alert system

19:43 The rudder doesn't work if the ship isn't moving

21:08 Strapped to the mast: the real power of OKRs

22:30 Google Ads and SEO questions from the community

23:20 New: Google offline conversion tracking on the Scale plan

24:44 Why booking value is the gold standard for ads

25:40 ROAS math: from a $50 lead to a 5x return

28:47 Crawl, walk, run: website, then SEO, then ads

31:07 How to connect Flashquotes, Google Analytics, and Google Ads

33:36 What happens when a quote's value changes before booking

34:52 How to weight different conversion events

37:02 Justin's photo booth expansion

40:19 Expanding horizontally: the HVAC van playbook

42:01 Low-risk bets and "dating" a new business line

44:45 Upselling photo booths to existing holiday bookings

45:51 Justin buys a Salsa 2 live

46:41 $150 off a photo booth for Mobile Business School members

LINKS:

Mobile Business School (free community, photo booth discount in Deals and Discounts)

https://mobilebusinessschool.com

Flashquotes: booking and quoting software for mobile businesses

https://flashquotes.com

#CoffeeCartBusiness #MobileBusiness #OKRs #CoffeeCatering #EventCatering #GoogleAds #PhotoBoothBusiness #Entrepreneurship

A 1980s Arizona jewelry store couldn't move its turquoise. The owner's note said cut the price in half. Her manager misread it and doubled it instead. Sold out in a day.

In this episode Daniel, Zach, and Justin break down the buying psychology behind mobile business pricing: why discounting your coffee cart kills bookings, how social proof and Google reviews close event clients, why cold email isn't working, and the free tasting math that beats paid ads. Plus the foot in the door move that turns one corporate event into a recurring monthly contract.

Timestamps:
00:55 Intro + Mobile Business School replay
02:21 Influence by Cialdini and the turquoise jewelry story
06:28 Expensive equals good: pricing psychology for event services
08:08 Veblen goods: Rolex, Birkin, and Ferrari
09:36 Why discounting your coffee cart hurts bookings
10:50 Social proof, Google reviews, and trust before the sale
13:44 Reciprocation, liking, authority: branded aprons and your website
17:26 Cold email for catering: why you're getting crickets
21:19 $300 to Google Ads vs. a free tasting: the real CAC math
22:39 Foot in the door: landing recurring corporate coffee accounts
24:36 Owning the client relationship instead of Thumbtack and Amazon
29:35 Default settings that 2-3x your gratuity
31:20 Founder dissatisfaction: a skill, not a personality
37:21 Martha Graham's blessed unrest
40:28 The Dream 100 and running better meetings

Links:

Mobile Business School (free community) → https://mobilebusinessschool.com
Flashquotes, booking and quoting software for mobile businesses → https://flashquotes.com
Goodhart Coffee → https://goodheartcoffee.com

Resources Mentioned:

Influence by Robert Cialdini 

Nudge by Thaler & Sunstein 

The Ultimate Sales Machine by Chet Holmes

Mark McLeod on founder dissatisfaction 

Martha Graham's "blessed unrest"

#CoffeeCartBusiness #MobileBusiness #EventCatering #CoffeeCatering #MobileBartending #SmallBusinessPricing #EventProfessionals #Entrepreneurship

Most business owners are using AI at Level 1 and don't know there are four more levels above it.

In this episode, Zach walks through the five levels of AI usage: from basic chat all the way up to autonomous agent loops that write the Flashquotes newsletter while he's away from his keyboard. Every level comes with real examples: an SEO audit of flashquotes.com, a corporate lead list built from scratch in Denver, a live P&L artifact wired to QuickBooks, and a 20-agent newsletter assembly line.

👉 Grab every prompt from this episode: https://go.mobilebusinessschool.com/prompts

TIMESTAMPS

00:00  Intro

00:59  LEVEL 1 — Chat: treating AI like a smarter Google

14:18  LEVEL 2 — MCPs and connectors: giving Claude your data

20:32  LEVEL 3 — Artifacts: build your own mini apps

24:24  LEVEL 4 — Custom Skills: teaching Claude your preferences

28:47  LEVEL 5 — Agentic loops: work that happens without you

30:40  Inside the Flashquotes newsletter loop

38:50  Wrap-up

LINKS & TOOLS MENTIONED

Claude → https://claude.ai

Wispr Flow (voice-to-text) → https://wisprflow.ai

Superwhisper → https://superwhisper.com

PostHog (web analytics + MCP) → https://posthog.com

Ahrefs (SEO) → https://ahrefs.com

Kit (email) → https://kit.com

Astro (website framework) → https://astro.build

Flashquotes → https://flashquotes.com

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Brandon Wong spent $15,000 on a photo booth that needed a rented U-Haul trailer, two hired hands, and two hours to set up. So he sketched a better one on graph paper, had a local fab shop build it, and took the prototype to a trade show that cost him another $15k. He sold $100,000 worth in three days, and then doubled it the next week.

Thirteen years later, Photo Booth Supply Co has sold tens of thousands of booths in all 50 states and 30 countries.

We sit down with Brandon for one of the most tactical episodes we've done. Open-book financials, the hire that took the company from $1M to $3M, why he was wrong about executive recruiters, and a live demo of a free tool that builds you a photo booth business plan from your zip code.

TIMESTAMPS:

00:00 — Welcome: every state, thirty countries
04:34 — The pipe-and-drape era: PVC pipe, red curtains, and a $15k mistake
06:31 — Betting $15k on a trade show booth at 22 years old
07:29 — $100k in three days, doubled the next week
09:32 — The insight that changed the industry: killing the enclosure
16:07 — Most owners have one booth. Here's what separates the ones who scale.
20:41 — When do you quit? The 3x rule for going full-time
27:14 — Justin's selfish question: adding photo booths to an existing event business
31:31 — 🖥️ Live demo: the free profit calculator that builds your business plan
36:14 — Hiring your first employee: the mistake almost everyone makes
40:31 — Scorecards: public KPIs, green cells, red cells, no hard conversations
43:03 — Profit sharing, open books, and why 2020 was their best year ever
50:51 — "I was vehemently against executive recruiters. They work."
56:40 — The three jobs of a CEO, and the 1-to-3 rule for business stages

More from Brandon:

Photo Booth Supply Co: https://photoboothsupplyco.com

Follow on IG: https://www.instagram.com/photoboothsupplyco/
Free profit calculator: https://profit.photoboothsupplyco.com

Flashquotes: https://flashquotes.com

Join our community: mobilebusinessschool.com

Mentioned in this episode:

The Great Game of Business — Jack Stack (open-book management, scorecards)
Traction — Gino Wickman (the EOS framework)
Peer groups: EO (Entrepreneurs' Organization), Vistage, YPO
WPPI — Wedding & Portrait Photographers International

Subscribe for new episodes weekly.

If you run a mobile cart business, speed wins bookings. In this FlashQuotes masterclass, the founders break down exactly how the top mobile cart owners use FlashQuotes to quote in 10 seconds, automate follow up, and run operations without the chaos.

This is not theory. This is the quoting, sales, and operations system the best operators use to charge more, book faster, and keep every event on point.

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WHAT YOU WILL LEARN

- How to set up auto drafting so your quotes are perfect every time with no manual edits

- The cost plus pricing formula top carts use instead of flat packages, including staffing rules, mileage, and supplies

- How dynamic pricing, instant quoting, and trust thresholds let clients book and pay immediately

- The sales pipeline and automated follow up sequences that close more deals without chasing

- The operations system for task templates, staff checklists, invoices, and calendar sync that keeps service consistent

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TIMESTAMPS

00:00 Why top coffee cart owners quote faster and book more

02:33 Auto drafting and pricing your cart to quote in 10 seconds

17:43 Dynamic pricing and instant quoting that clients trust

34:27 Sales pipeline and automated follow ups that close bookings

50:33 Operations, task templates, and getting paid before the event

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LINKS AND RESOURCES

Try FlashQuotes for your coffee cart: https://flashquotes.com

Book a live demo: https://flashquotes.com/demo

Join the free Mobile Business School community: https://mobilebusinessschool.com

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ABOUT MOBILE BUSINESS SCHOOL

Mobile Business School is for operators building freedom with mobile service businesses. No storefront, no lease, just smart systems and high margins. We interview the top founders in coffee carts, mobile coffee, and catering to give you the playbook.

Want more cart masterclasses like this? Subscribe and comment what system you want us to break down next.

#coffeecart #mobilecoffee #coffeecartbusiness #mobilebusiness #flashquotes

Zapier can save your mobile business hours every week, no code required. In this masterclass, Daniel builds real workflows that connect your booking software to the tools you already use, so leads, scheduling, and feedback move on their own. If you run a coffee cart, a food truck, or any mobile service, these automations are built for you.

WHAT'S INSIDE

00:00 What this masterclass covers 

01:05 What Zapier actually is 

02:50 Webhooks vs polling 

05:20 The "if this, then that" mindset 

06:10 Flash Quotes + Zapier integration 

08:10 Building a Connect Team workflow
10:10 Setting up your first trigger 

15:10 Loops explained 

18:00 AI agents that qualify leads

 22:00 Sending lead alerts to Slack 

23:00 Auto-adding subscribers to email 

24:00 Post-event feedback forms 

28:00 Scheduling automations with code 

32:00 Looping events and staff 

35:00 How to get your use case built

Join the free Mobile Business School community: https://mobilebusinessschool.com

Try flashquotes for free: flashquotes.com

Christian Lynch built Phase Two Coffee from a single cart in Kansas City into one of the largest mobile coffee catering operations in the country. In this masterclass he breaks down the exact path to your first $100,000 with a coffee cart: the math, the outreach, and the data tracking most operators skip.

IN THIS EPISODE

• The $100k breakdown: why it's really $8,300 a month and how seasonality changes the plan

• Why "track your numbers" is the advice everyone gives and almost nobody follows

• The 20% rule for cutting underperforming events without the FOMO

• Two hours a day of outreach: the system Christian used to fill his calendar

• Why LinkedIn is the most underrated lead source for coffee carts in 2026 and 2027

• Cold outreach that actually gets replies

• The minimum effective dose of content marketing

• How to test demand with a Google Business Profile before you over-invest

CHAPTERS

02:19 Christian's origin story

06:48 The path to your first $100k

09:23 The $8,300 a month math

12:12 Why tracking changes everything

17:01 The 2 hour a day outreach system

19:26 LinkedIn is the most underrated lead source

26:21 Cold outreach that gets replies

37:49 The minimum effective dose of content

56:54 Staffing your second cart

1:03:11 Testing demand before you invest

1:05:49 Christian's AMA and how to connect

LINKS

Mobile Business School community: https://go.mobilebusinessschool.com

Phase Two Coffee: https://phase2coffeeco.com/

Christian on Instagram: https://www.instagram.com/christian.j.lynch/

Phase Launch coaching (Christian's coffee cart coaching): https://stan.store/phaselaunch

 Join the free Mobile Business School community to join Christian’s Hot Seat Coaching on August 24th:

https://community.mobilebusinessschool.com/c/events/christian-lynch-ama

Justin Goodhart didn't set out to build the biggest coffee catering company in America. He started with one sketchy cart towed by a 1999 Camry, and one conversation on a chairlift that changed everything.

In this episode of the Mobile Business School podcast, Justin Goodhart, founder of Goodhart Coffee, breaks down exactly how he turned a hobby cart into a multi-city, high-volume catering operation. No fluff, no hype, just the real systems, the real numbers, and the real turning points that made it click.

In this episode, he explains why a professional website is your digital home, how he split sales and operations into separate roles, and why he refuses to buy a cart that's too big. If you run a coffee cart or a mobile coffee business and you want to scale past "just one cart," this one's for you.

Timestamps

0:00 Intro 1:08 The premier coffee caterer on the planet 

3:42 Born a survivor 

14:28 The coffee cart that started it all 

17:18 Building the first cart out of a 1999 Camry 

20:59 The first big break that validated everything 

26:52 The chairlift conversation that changed everything 

33:32 First warehouse, building the fleet 

56:59 Splitting sales and operations into human-sized roles 

1:09:11 From founder force to a self-perpetuating machine 

1:16:16 The fastest path to your first paid event 

1:20:53 The money line on loving your business

In this episode we cover:

• The exact story of how one cold outreach landed a $12,000 event and proved the business could work
• Why the chairlift conversation made Justin realize his "cute little fun business" could be serious
• How to split sales and operations so both teams actually stay motivated
• The "human-sized roles" framework for hiring you can scale without breaking
• Why a professional website beats social media as your long-term digital home
• The fastest path to your first paid catering event (it's your existing network)

Join the free community for mobile business and cart owners: https://www.mobilebusinessschool.com

Try Flashquotes, the quoting tool built for mobile service businesses: https://www.flashquotes.com