We cover a lot of ground in this episode — from mentorship and leadership growth to why having a group around you can be so helpful for personal and professional development. There’s also some fun in the mix, like breaking down the NBA salary cap and what it tells us about building sustainable teams, whether in sports or in business.

We also rant a bit about mobile ordering and what it’s doing to the coffee experience. And we dream big — talking about storytelling, making documentaries, and chasing the kind of ideas that don’t always make sense on paper, but just feel right.

🔖 Chapters –

03:30 EO vs Vistage

13:49 Chucks insights on the NBA Salary cap

22:50 Chucks rant on mobile ordering

31:08 Bacas documentary idea

36:00 Jared going to honduras

🔗 Links –

Entrepreneurs' Organization:

Website www.eonetwork.org

Cat & Cloud:

Instagram www.instagram.com/catcloudcoffee/

Webstore www.catandcloud.com/

Chris Baca’s Personal Blog: www.chrisbaca.com/

We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.

The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!

Enjoy!

This episode’s more like a stream of consciousness as we go through all the open tabs in our brain than a polished takeaway. We talk about experimenting with roast curves, the balance between juicy acidity and sweetness, and the challenge of making something expressive yet approachable. We touch on espresso ratios, brewing methods, and how taste perception can be wildly different depending on so many variables.

We round out the conversation by getting into the Best Friends Club — our hope to expand it beyond our walls without being the gatekeepers. It’s an exciting open tab for us, and we’re dreaming big.

Casual Friday energy all the way. We’re tired, inspired, and figuring it out in real time.

🔖 Chapters –

01:16 Visiting mahlköenig in Seattle

04:30 Coffee development

10:45 Coffee for you

21:35 Current events at Cat & Cloud

28:26 The Best Friends Club expansion with Honduras

🔗 Links –

Cat & Cloud:

Instagram www.instagram.com/catcloudcoffee/

Webstore www.catandcloud.com/

Chris Baca’s Personal Blog: www.chrisbaca.com/

We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.

The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!

Enjoy!

This episode is a full-on field trip as we recap our visit to the Big Face Coffee pop-up in San Francisco. The coffee was solid, the energy was high, and the whole experience sparked a bigger conversation about the promise a brand makes, pop-ups, and the fine line between vibes and substance — and what it really means to create something that’s truly connected to people, not just putting on a show.

We touch on what makes a brand experience feel consistent, and how the message you tell in one place has to hold up everywhere else. We talk about where Big Face nailed it, where it felt a little thin, and what it takes to really deliver something people can believe in.

Come hang with us — it’s a good time.

🔖 Chapters –

00:00 Getting going

00:54 An evening in SF

09:10 Big Face popup experience

13:50 Promise or vibe

17:43 What could be done

25:17 Birthdays

28:05 Our dining experience at Californios

🔗 Links –

Big Face coffee:

Instagram www.instagram.com/bigfacebrand/?hl=en

Website https://www.bigfacebrand.com/collections/coffee?srsltid=AfmBOorSU13HxmUrPUD1fpa2KEEt8CULmmWQzxc3JgYgiB8AmtdRm-dC

Californios restaurant:

https://www.californiossf.com/

Cat & Cloud:

Instagram www.instagram.com/catcloudcoffee/

Webstore www.catandcloud.com/

Chris Baca’s Personal Blog: www.chrisbaca.com/

We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.

The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!

Enjoy!

Come along with us on a ride in this episode as we experience the world of Cup of Excellence coffee auctions for the first time. We were chasing a special lot from our Best Friends Club producer, Nelín Guzman, as his coffee took 5th place in his category for all of Honduras. We talk through how these auctions work, why countries like Honduras now use new categories, and how even with categories, varieties like Parainema still command a high price.

We also dig into what it means to bring coffees of this caliber back to our guests — using them in competitions and adding them to our menu in a limited quantity. For us, it wasn't about winning the auction – there was a small chance of that happening anyway – but more so about what doors being a part of the COE opens for us in the future. And hey, you need to start somewhere. It was a wild time of an early morning, side bets, and high energy.

Buckle up.

🔖 Chapters –

00:00 Welcome to the ride

02:40 C.O.E. Auctions

04:32 Categories and Their Impact on Coffee Auctions

11:42 Why are we in the C.O.E.?

23:54 What’s up with Parainema

27:25 A lot to learn about varieties

30:56 How did we set our budget for the auction?

33:36 Where do these coffees fit on our menu

38:20 Jared list off coffee varieties from ethiopia

39:32 Has to end somewhere

🔗 Links –

Instagram: www.instagram.com/catcloudcoffee/

Cat & Cloud webstore: catandcloud.com/

Chris Baca’s Personal Blog: chrisbaca.com/

We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.

The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!

Enjoy!

This week we talk about the shifting landscape of coffee certifications — particularly the recent changes to the Q grader system. With the program moving under CQI, many coffee professionals are now being told their existing certifications no longer count, and that they’ll need to retest under a new system. This sparks a conversation about what certifications really mean in practice. Do they actually make someone better at sourcing or tasting coffee, or are they more about recognition and status within the industry? For seasoned professionals with years of experience, the answer isn't always clear — especially when their day-to-day work remains unchanged by these official titles.

We talk about how learned skills typically come not from structured certifications, but from real-world practice. While certifications can offer a shared language and pathway for new professionals, we question whether they should be gatekeepers for credibility. In the end, staying sharp and doing meaningful work comes down to passion, commitment, and community — not just passing a test. It's a reminder that building culture in coffee isn’t about following someone else’s system, but about knowing your values and living them out.

🔖 Chapters –

00:00 Stirring the Pot

01:57 C.O.E. coffees

09:47 Coffee in Competitions

13:43 The Q Grader Certification Debate

17:59 Industry Standards and Their Relevance

30:57 Certification of experience

🔗 Links –

Trish Rothgeb - The Sprudge Twenty Interview: https://sprudge.com/trish-rothgeb-the-sprudge-twenty-interview-258811.html

Actually Good Coffee Podcast: https://actuallygoodcoffeepodcast.podbean.com/e/41-the-sca-and-cqi-have-some-explaining-to-do/

Instagram: www.instagram.com/catcloudcoffee/

Cat & Cloud webstore: catandcloud.com/

Chris Baca’s Personal Blog: chrisbaca.com/

We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.

The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!

Enjoy!

This week, we hang out with Ben Richardson of Sydney’s Made of Many roastery and Brighter cafe, and get into what it really means to build culture in coffee. Ben shares how his journey started not just from wanting to roast great coffee, but from seeing a lack of genuine culture and career paths in many roasteries. He explains how focusing on real relationships and long-term commitment — rather than just chasing perfection or high scores — leads to deeper impact and a more meaningful business overall.

We also touch on the philosophy behind Brighter cafe, which intentionally avoids social media marketing and instead thrives on word-of-mouth and authentic community connections. It’s a long, fun conversation, giving more perspective to who makes up the coffee industry, and how we have so much in common.

🔖 Chapters –

00:00 Welcome Ben

05:04 Building a Coffee Culture: Insights from Experience

10:01 Career Progression in Coffee: Challenges and Opportunities

15:05 Intentional Roasting: Quality vs. Relationships

20:03 The Importance of Commitment: Investing in Producers

24:58 Storytelling in Coffee: Beyond Quality

29:55 The Experience of Coffee: More Than Just a Beverage

40:54 The Evolution of Coffee Roasting Technology

43:53 Brand Identity and Community Engagement in Cafes

47:14 The Power of Authentic Experiences Over Social Media

53:03 Creating a Unique Cafe Culture

01:00:39 Some bullsh!t

🔗 Links –

Connect with Ben:

Instagram: https://www.instagram.com/benyoman_/

Made of Many Instagram: https://www.instagram.com/madeofmanycoffee/

Connect more with Cat & Cloud:

Instagram: www.instagram.com/catcloudcoffee/

Cat & Cloud webstore: catandcloud.com/

Chris Baca’s Personal Blog: chrisbaca.com/

We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.

The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we've utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!

Enjoy!

Just Say No – Telling guests what they don't want to hear by Cat & Cloud

Questions Quick Fire – So much info in not a lot of time by Cat & Cloud

Identifying What You Want – Growing your beliefs as your company grows by Cat & Cloud

This week on the podcast is part 2 of the event we hosted with Cafe Imports at the 2025 Specialty Coffee Association Expo.

In this episode the audience asks the panelist questions that most impact their day to day interaction with the coffee supply chain. Covering topics like communicating the cost of coffee to guest, how roasters come to the prices they set, and how roasters can work together to ensure producers have a place to tell the amazing coffees that they grow.

There is a lot to digest no matter what part of the coffee world yo come from.

Again, huge thanks to all the panelists who joined us and shared their expertise—and a special shoutout to Cafe Imports for organizing the event and inviting us to be a part of it.

Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week!

Links –

Connect with Cafe Imports:

Website: https://www.cafeimports.com/

Instagram: https://www.instagram.com/cafeimports/

YouTube: https://www.youtube.com/@cafeimports2617

Connect more with Cat & Cloud:

Instagram: www.instagram.com/catcloudcoffee/

Cat & Cloud webstore: catandcloud.com/

Chris Baca’s Personal Blog: chrisbaca.com/

We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.

The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!

Enjoy!