This week on the podcast, we’re sharing the event we hosted with Cafe Imports at the 2025 Specialty Coffee Association Expo.

The event brought together panelists from across the green buying side of the coffee industry to explore the complexities of this essential part of the supply chain.

This portion of the conversation focuses on the C market, tariffs, and their impact on all aspects of the industry. Panelists share strategies like price averaging and direct trade contracts as tools for navigating a volatile market—highlighting the real-world effects on producers and roasters, from maintaining quality to managing risk and security in an unpredictable system.

Huge thanks to all the panelists who joined us and shared their expertise—and a special shoutout to Cafe Imports for organizing the event and inviting us to be a part of it.

Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week!

Links –

Connect with Cafe Imports:

Website: https://www.cafeimports.com/

Instagram: https://www.instagram.com/cafeimports/

YouTube: https://www.youtube.com/@cafeimports2617

Connect more with Cat & Cloud:

Instagram: www.instagram.com/catcloudcoffee/

Cat & Cloud webstore: catandcloud.com/

Chris Baca’s Personal Blog: chrisbaca.com/

We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.

The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!

Enjoy!

Road to Owner – Chucks journey to help start Cat & Cloud by Cat & Cloud

What to Sell When You're Selling – How to think about wholesale by Cat & Cloud

Spaces Make Places – Chatting about how a space looks and why it draws people in by Cat & Cloud

Eyes On the Prize – How showing up today helps you tomorrow by Cat & Cloud

It's Not So Black and White – Big money in small business by Cat & Cloud

The Guests That Arn't Your Guest – Showing hospitality to everyone you encounter by Cat & Cloud

The week we follow up with everyone’s favorite new topic, Tariffs. Specifically how this impact is similar to the record high of the C-Market from a month ago. Ultimately the conversation leads to how a change in consumer habits are what will ultimately make the change.

Links from the show:

Our new coffees – https://catandcloud.com/collections/featured-coffee

The Hike: A Short Story About Connection – https://www.youtube.com/watch?v=HvPcDv3pU7k

RSVP to the Source: A Green Buying Panel happening at SCA in Huston Texas.

www.eventbrite.com/e/source-a-gree…f=oddtdtcreator

RSVP to the Source: A Green Buying Panel happening at SCA in Huston Texas.

https://www.eventbrite.com/e/source-a-green-buying-panel-tickets-1284924396459?aff=oddtdtcreator

RSVP to the Source: A Green Buying Panel happening at SCA in Huston Texas.

https://www.eventbrite.com/e/source-a-green-buying-panel-tickets-1284924396459?aff=oddtdtcreator