Tatiana’s passion is in marketing and design, focusing on ROI-driven strategies and creating a balance between functionality and aesthetics. In 2020, she started a digital marketing agency mid-pandemic. In 6 months, she had scaled her agency to 6 figures. As a Latina entrepreneur, Tatiana is also committed to supporting women and minorities in business; she mentored students through A&M-Commerce’s Venture College and is an ambassador for her local Chamber of Commerce, and a chair member at the Women Empowered group of the neighboring Chamber of Commerce in Royse City, and a board member of the same chamber. Tatiana also serves as part of the advisory board of the start-up, Toucan Cocktails. 

In 2021, the opportunity arose to become owner-partner of Hite Digital Dallas, as well as Co-Founder of Hite Creative. Tatiana resonated with Hite’s mission to empower their growing team of 150+ young professionals and since then has grown the creative team to over 20 team members, serving 19 locations in the USA and working on an average of 100 projects a month. She was awarded “Young Professional of The Year 2021” by the American Advertising Federation of Dallas.