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In this episode, which is approx 45 minutes, we talk to Donna Player. Donna is the Merchandise Director at the iconic label Camilla, as well as Non Executive Director of Accent Group and Baby Bunting. Prior to that she was the Group Executive of Merchandise at David Jones and GM of Merchandise and Planning at Big W. I’m going to call her the Queen of Merchandise. Donna has the rare ability of combining strong intuition with commercial outcome; which you’ll hear a lot of through this interview. She brings much needed common sense to what’s happening in retail I think you’ll find it hard to argue with her logic. I hope you enjoy listening to this interview as much as we enjoyed recording it. In this episode we discuss: 

• Donna's initial reaction to the COVID crisis and the steps the Camilla business took to address it' 
• Her views on where fashion is headed - and it's shift into greater sustainability, as well as the need for stronger direction; 
• She shares with us the lessons she's learned from Discount Department Stores, Department Stores and now Speciality Fashion; 
• We talk about brands she's been watching and admiring during this period; 
• Finally, she shares her advice and expertise for businesses during the current climate. 

Enjoy! If you love it, we'd love you to leave a review or recommendation.