When it comes to promoting your small business there are a lot of online tools and it can be easy to get bogged down in thinking ‘I’ll just use social media’, and forget the small individual ways that you can use it.

That’s why, in today’s episode, we will be covering the still relatively new Instagram Reels and how you can use them to promote your small business.

To start, Sarah and Brian discuss

-      How Reels can help you reach people who don’t follow your account

-      One of the most important things you must do with your reels if you want a chance for it to succeed.

-      What makes a good reel

After breaking down Reels, Sarah catches up with Tom Hancock from the Collie Hotel.

During lockdown Tom and his family turned to using funny reels on Instagram to blow up their online following and create both online revenue streams and also a big customer base who was geared to visit their pub after lockdown.

During the chat Tom shares:

-      How they decided on the kind of reels they would make for their Instagram.

-      How they turned their reels following into online revenue

-      Just how much effort goes into creating the reels.

Tom also shared plenty of wild stories about the type of clientele the Collie Hotel receives.

If you want to see Tom and his families very funny reels you can check them out at @colliehotel or you can go to their website at colliehotel.com.au

For all the latest on All Things Small Biz you can follow us at @allthingssmallbiz or head to our online community at https://www.facebook.com/groups/allthingssmallbiz

You can also head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast

If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves