By Sarah Hayles
Sarah Hayles went through the process of starting a small business on her own.
All things small biz is her way of sharing all the lessons she learnt so you don't have to start your business t
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The podcast currently has 37 episodes available.
It’s the final episode of Season 1 of All Things Small Biz and we are wrapping up with something we are hoping all of you will get to experience one day. Having your business go viral on social media.
But what actually happens to your business when this occurs? Well that’s what we’re covering off on today.
To kick things off Sarah and Brian discuss:
- The advantages of having your business go viral
- How to prepare your business to be able to handle the post-viral workload
- The pitfalls of having your business go viral
Sarah is then joined by Meg Richards of Kruz Creations.
Meg has hilarious, has an amazing instgram page and is your product marketing guru.
Meg has had the very good experience of having her business social media go viral and has learnt a lot of lessons from the experience
In today’s episode Meg shares:
- How she started building her business social media
- What made her social media go viral
- What happens after your business goes viral
Key Quotes:
“It doesn’t mean you’re winning at life because you’ve got followers.”
“You don’t need a bazillion followers, you just need to be stay consistent and real to yourself.”
“Social media is important is so important because that’s where people go to find you and find what you’re about.”
If you want to follow Meg online you can do so on Instagram:
@kruzcreations
Or head to her website: https://www.kruzcreations.com/
For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.
You can also head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast
If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves
Everyone hopes to be able to chase their dream and often that is in regards to their career.
But what does it mean to chase your dream and start a business with it?
That’s what we’re hoping to cover today.
To kick things off Sarah and Brian discuss:
- What a business ‘dream’ might look like
- What it means to chase your dreams
- The different versions of a ‘dream business’
Sarah is then joined by Alex Cragg from Burilda Park.
Alex is a horse lover, communications specialist, copywrite, wedding planner, wife, mother and she and her husband are living their dream together.
In today’s episode Alex shares:
- How she decided what her dream business was
- The steps she took to chase her dream business
- How an injury helped her have the confidence top chase her dream
Key Quotes:
“It (the injury) made me not nervous when I came back to ride.”
“And I just thought, I reckon I could have a crack.”
If you want to follow Alex online you can do so on Instagram:
@burildapark_equine
Or on facebook: https://www.facebook.com/burildaparkequine1
You can also head to the business websites:
https://www.burildapark.com.au/
For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.
You can also head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast
If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves
Growing your business can be scary, because what if you make the wrong move?
But at the same time, you need to make a move in order to keep growing and developing, so many business owners can feel a little trapped.
In today’s episode we’re discussing diving into the next natural step for your business.
To start things off, Sarah shares:
- How many different steps she has taken with her business
- Why you shouldn’t regret any tangent or extra step taken
- The next big step that is happening with the podcast
Sarah is then joined by Andrea McInnes, a wife, mother and owner of 3 businesses!
Andrea is the founder of Billie & Grace a ladies wear brand, Sassafras, a gorgeous children’s wear store and has also started a manufacturing hub.
She has made a lot of big and small steps, started or taken over and developed businesses and is constantly growing.
In today’s episode Andrea shares:
- How she made the move from selling on the internet to in a store
- Why losing out on a grant pushed her to start a manufacturing hub herself
- How she made a less profitable model of manufacturing work for her
Key Quotes:
“It’s certainly not the most profitable model but you can make it work.”
“I’d love to see some young women coming through that we could skill.”
If you want to follow any of Andreas businesses you can do so on Instagram:
@ormistonandco
@sassafrasdungog
@billie_and_grace
You can also head to the business websites:
https://billieandgrace.com.au/
Or
https://sassafrasdungog.com.au/
For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.
You can also head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast
If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves
Keeping a business going can be pretty exhausting, especially if you are basing your business off of a 1 on 1 model with you dealing directly and individually with each client.
Today’s episode is all about how to plan your business for scaling up, whether it be to include multiple staff, or for courses and workshops that deal with groups of people at one time.
To start things off, Sarah shares:
- How scaling up your business can help you out.
- Why many people struggle to figure out how to make things easier for themselves in their business.
- Her advice for people who think their career can't translate into small business
Sarah is then joined by Dr Lizzie McCreedy, a veterinarian who specialises with horses, but when her health prevented her from doing the hard, 1 on 1 work with clients she found herself being pushed to pivot and actually scale her business in a way where she could deal with more people in less time.
She loves all things equine and is the founder of the business Empowering Equine Education where she offers the everyday horse owner expert advice straight from the vet.
In today’s episode Lizzie shares:
- How it took a major health issue to force her into scaling her business differently
- Her tips for how she started building her course
- The importance of having confidence in yourself in order to succeed with running courses.
Key Quotes:
“This business is such a direct reflection of me that I need to really show up and be confident in just how valuable I am.”
“Prioritise one thing that is going to move the needle for me and do that first in the day.”
“Making sure I had really good mentorship was key…and it saves me a lot of time.”
If you’re interested in Dr Lizzie’s services or courses you can find her on Instagram at @empowering.equine.education
Or head to facebook: https://www.facebook.com/empoweringequineeducation
For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.
You can also head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast
If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves
This weeks episode is all about running a business that takes other people’s outsourced work.
To run a business there are so many elements that can easily be outsourced to help alleviate pressure on the business owner. Making a business based around providing that service can be very lucrative and is definitely worth exploring.
To start things off, Sarah shares:
- What jobs she personally outsources to other businesses
- The time outsourcing went wrong for her
- The top things she looks for in a business hoping to take her outsourced work.
Sarah is then joined by Tenai Seymour.
Tenai is a mother, a legend and the founder of Ads Haus, a service that helps you master Facebook and Instagram ads to grow your business confidently.
Tenai has a background in marketing, has worked in cattle export, studied international business and marketing.
She is all about the social media ads and has so much knowledge to help you out.
In today’s episode Tenai shares:
- How she proved to a business that they needed her services
- The 3 main things you should do before running ads
- Her major, but surprisingly simple, hack for taking video for ad content
Key Quotes:
“The data will tell you exactly what’s happening or where you’re falling down.”
“Don’t just assume, test, test, test, test, test.”
“You can have an idea and be running with this idea, but if the data isn’t coming back, there is a disconnect there.”
“Outsource stuff that you don’t enjoy or that is going to take you a long time.”
If you want to find more tips or use Tenai’s services, you can follow her on Instagram at @ads_haus or head to her website www.adshaus.com.au
For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.
You can also head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast
If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves
Pivoting in your business is both scary and essential. A pivot means change and changes can go wrong, but often if we don’t pivot and change we might fail completely.
In this week’s episode we will be discussing the ins and outs of pivoting and what it means for your small business
To start things off, Sarah shares:
- Exactly what is a pivot in a business context
- The difference between big and small pivots
- How to know when to pivot
Sarah is then joined by Sarah Kalmeta aka Sarah The Pivoter.
Sarah is the founder of Pivot Point but is so much more than that. She started as a figure skater but due to injury she pivoted into aviation but much later on was forced to pivot again.
In today’s episode Sarah shares:
- What steps she took to help herself actively identify where to pivot to next professionally
- The importance of recognising and acting on upcoming change
- How making a change can occur in varying degrees and the common pivot most people ignore
Key Quotes:
“When you’re really happy and really fulfilled, there’s a limit there because you don’t want to do anything different.”
“If you're thinking about a year from now’s actions you will never do todays actions.”
“We can continue in the same direction we’ve been. We can even just go 1 degree. But most people think it has to be a 180 flip.”
If you want to find out more about Sarah and Pivot Point you can find her here: https://sarahkalmeta.com/
You can also find her on social media
Instagram: @sarahthepivoter
Facebook: https://www.facebook.com/sarah.kalmeta
Linkedin: https://www.linkedin.com/in/sarah-kalmeta/
For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.
You can also head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast
If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves
It takes a lot of confidence to start a small business, but it takes even more confidence to start promoting that business.
In this week’s episode Sarah and Brian are covering how to develop the confidence to market your business and how to handle that little voice of self doubt.
Sarah shares:
- How knowing who your business audience is can help you confidently approach them
- Tips for building confidence
- Her main tip for how to be confident in front of a crowd
Sarah is then joined by Heidi Anderson to talk confidence and marketing. Heidi has been a big brother housemate, worked on radio in Perth, she is a wife, a mother, a fellow podcaster, has walked through shopping centres with no pants on and is all about helping people being ‘memorable as fuck with their marketing’.
Heidi shares:
- How communication is essential to confidence
- The very first thing someone should do to start building confidence
- How she uses special ‘challenges’ to build her confidence
Key Quotes:
“If you want to create confidence you have to be able to communicate and tell people how you feel.”
“When your speaking to yourself in a nasty way it's because you haven't healed stuff”
“We fail and then we jump on the next thing … because they are going to think we failed and we don’t want to be vulnerable and say that we need help.’
If you want to find out more about Heidi you can listen to her podcast Champagne Confidence on all podcasting channels and on apple here: https://podcasts.apple.com/au/podcast/champagne-confidence-with-heidi-anderson/id1615702282
You can follow her in socials at @_heidianderson for tips on marketing and information on her program.
For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.
You can also head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast
If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves
A lot of creatives may consider starting a business, but being a creative can be both a blessing and a curse when it comes to all the levels of business operation.
In todays episode Sarah and Brian discuss:
- The traps a creative person can encounter when starting a business
- How to focus on the business essentials when you have a creative mindset
- How outsourcing is an advantage for creative people
Sarah is then joined by Stu Galligan. Stu is a husband and a father and a manager of a mining company who has recently followed his dream to release a debut single .
For todays episode we are aiming to examine how Stu started his music career and launched his single and pull some essential lessons that can apply to small business.
In todays episode Stu shares:
- How he had to plan out and structure his creative venture
- How authenticity is essential with creativity
- The advantage to getting outside help when you’re trying something new
Key Quotes:
“You can’t hide anything, you need to be authentic”
“The goals were 2 steps away, then another 2 steps away and I kept knocking them over easier than I thought I would.”
“There’s nothing you can’t learn to do yourself.”
If you want to check out Stu’s music you can do so via his website www.Vonsharp.com
You can also find him on spotify and apple music and search for the single ‘Day Dreamer”.
You can also find him on social media
Instagram: @von_razor_sharp
Facebook: https://www.facebook.com/vonrazorsharp/
Tiktok: https://www.tiktok.com/@razorsharptunes
Youtube: https://www.youtube.com/channel/UCyL4dce1xNMv_19L4uykbkg
For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.
You can also head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast
If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves
When starting a small business it can be all too tempting to try and take it all on yourself. Who else will work on it as hard or as passionately as you?
Unfortunately, doing this means many business owners will overload themselves and burn out, or be unable to grow the business any further.
To grow and avoid burn out most businesses will reach a point where they need to source outside help, and in this week’s episode we’ll be discussing everything you need to know about doing this.
To begin, Sarah and Brian discuss:
- The reasons many don’t realise they need help
- The reasons you should get help
- The ways Sarah sources help for her business
Sarah is then joined by Ingrid Mansley from Unearthed Homewares.
Ingrid is also an amazing interior designer based in Cowra and has had to look for help as she expands her retail business and design business.
In today’s episode Ingrid shares:
- How she knows when she needs help
- Her tips for determining if an outsourced helper is good enough
- At what stage you should start planning to outsource work
Key Quotes:
“The reality of trying to do everything yourself means that you do nothing exceptionally well”
“It’s just so hard juggling everything”
“Look for someone you trust to do the elements you cannot physically keep up with”
And if you want to find Ingrid and her business you can find her on Instagram at @unearthedhomewares and on facebook at https://www.facebook.com/unearthedhomewares
You can also find more via her website: https://unearthedhomewares.com/
For all things interior design you can find her on Pinterest at: https://www.pinterest.com.au/IngridMansley/
For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.
You can also head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast
If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves
A strong mindset is essential to continuing your small business, especially through the bumpy times.
With that in mind, today’s episode covers mindset and strategies for handling overwhelm.
To begin Sarah and Brian discuss:
- The big misconception about being an entrepreneur and how it contributes to overwhelm
- An exercise Sarah does with all her clients to help with positive mind set
- Sarah’s mindset tips for handling comparison to others
Sarah is then joined by Ali Flynn, owner and founder of Tri-altitude performance, Altitude Fitness Armidale and Vera Vidya Yoga.
Ali’s background in psychology, wellness and fitness makes her very well suited to share advice when it comes to mindset and handling overwhelm.
But on top of that, having suffered from a stroke right as she first started her business she knows just how difficult life obstacles can be, and how best to prepare yourself mentally to overcome them.
In today’s episode Ali shares:
- What things she did to help her mindset so she could enable growth
- Her mindset strategy for dealing with overwhelm
- Her mindset tools for difficult conversations or dealing with problems
Key Quotes:
“Try and find that gap, try and take a nice big breath in and remind yourself why you’re there and that you actually love being there.”
“Ask yourself the question, what’s the outcome that I’m trying to achieve here”
“Write 101 thing to solve the problem”
You can follow Ali online through all her business.
For Tri-altitude Performance you can follow her online at www.trialtitudeperformance.com.au
Or via Instagram at @trialtitudeperformance
You can also find out more about Altitude Fitness Armidale through their website: www.altitudefitnessarmidale.com.au
Or follow them on Instagram at @Altitudefitnessarmidale
You can follow Vera Vidya Yoga on Instagram at @Veravidyayoga
And you can find Ali herself on linkedin at: www.linkedin.com/in/aliflynn
For all the latest on All Things Small Biz you can follow us at @the_ecomm_hub and become a part of the community.
You can also head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast
If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves
The podcast currently has 37 episodes available.