In this episode, we sit down with Prachi Mohapatra of FBB as she spills the beans on how FBB (the fashion arm of the ubiquitous Future Group) literally created a new category, purely on the back of a great marketing campaign!

In this episode, we sit down with Prachi Mohapatra of FBB as she spills the beans on how FBB (the fashion arm of the ubiquitous Future Group) literally created a new category, purely on the back of a great marketing campaign!

Ep 10. Prachi Mohapatra, FBB

The minds behind brands, the minds behind ads.&nbsp;&nbsp;Tune into Marketing Connect as Saurabh Garg, a marketer, startup enthusiast, and filmmaker, gets up close and personal with some of our most celebrated marketers in India. Watch him pick their brains on the method and madness that is marketing, as art and as a discipline. And so they answer the most important question: what does it take to succeed as a marketer in this day and age?&nbsp;Bringing you the first season of the Marketing Connect Podcast, where Saurabh chats with marketers from real estate, to fashion, content, food, retail, and just about any industry you can think of.&nbsp;Hear, learn, and get inspired from the marketers handling the brands you and I consume each day!

Business

Entrepreneurship

Management

The minds behind brands, the minds behind ads.    Tune into Marketing Connect as Saurabh Garg, a marketer, startup enthusiast, and filmmaker, gets up close and personal with some of our most celebrated marketers in India. Watch him pick their brains on the method and madness that is marketing, as art and as a discipline. And so they answer the most important question: what does it take to succeed as a marketer in this day and age?   Bringing you the first season of the Marketing Connect Podcast, where Saurabh chats with marketers from real estate, to fashion, content, food, retail, and just about any industry you can think of.   Hear, learn, and get inspired from the marketers handling the brands you and I consume each day!

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Ep 10. Prachi Mohapatra, FBB

Ep 10. Prachi Mohapatra, FBB