Marketing Connect

In the very first episode of the Marketing Connect podcast, we speak to Sanjay Mehta, the co-founder and joint-CEO at Mirum India, one of the largest digital agencies in the country.

Listen in as Sanjay talks about his journey as an entrepreneur and his thesis on how the business of marketing ought to be!

In this episode of Marketing Connect, we make Srinivas Adapa of Burger King sell a diet-conscious host some burgers & fries for a meal! Oh, did we tell you that the host is on a no-carbs, no-oil diet?

Find out what did Srini do the selling?

In this episode of Marketing Connect, Arvind RP of McDonald's India talks about whipping happiness, burgers, smiles, safety, and a lot more!

Divya Roa has spent more than 20 years at Sony Electronics in India. We talk to her to understand what has kept her going steady at the consumer electronics giant for all these years when almost everyone around us seems to be jumping the gun at the drop of the hat!

Our guest host, Ketan Mohile, speaks with Ritesh Ghosal of Croma about what does it mean to be a marketer in 2020. And how the business of omnichannel retail would get impacted as a result of the COVID-19 crisis.

Ritesh leaves us with a store-load of insights. And with a magic mantra to look up to, as we get settled in a new normal!

In what our editors voted as the most fun conversation on Marketing Connect, we speak to Ruchika Varma about what does it to take create marketing campaigns that work. And that too when you are all of three months old into the system. And the entire country is under a strict lockdown!

Manav Sethi, formerly of Eros* talks about his journey as an intrapreneur, entrepreneur and marketer and how he's always stayed ahead of the curve.

*When this episode was recorded, Manav was with Eros. He has since moved to Octro.

In this episode, we speak with Rahul Mishra of Shemaroo Entertainment about how his team is revitalizing a decades-old brand!

And how they are expanding the business into a seemingly unrelated category like food!

On this episode, we speak to Prasun Kumar about what it takes to market a business like Magicbricks.com where customers look for information and content online and then go visit the physical spaces to complete their journey!

In this episode, we sit down with Prachi Mohapatra of FBB as she spills the beans on how FBB (the fashion arm of the ubiquitous Future Group) literally created a new category, purely on the back of a great marketing campaign!