The DYOJO Podcast

Ep. 10 Pro vs. Joe 001 - Branding fails and networking


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Pro vs. Joe is something new that we are trying at The DYOJO Podcast. We still focus on topics and discussions relevant to the property restoration, construction and insurance industries but with a more laid back tone.


Bryan "The Joe" Close, Director of Operations for All American Real Estate Services (Tacoma, WA) and Jon "The Pro" Isaacson, Project Manager for 3 Kings Environmental, Inc. (Vancouver & Tacoma, WA) bring their diverse experiences to the show. Bryan has been in construction, business development and property management for many years but is new to the process of working within the insurance claims paradigm. Jon, on the other hand, has been working in property restoration for over 17 years and has a monthly column with Restoration & Remediation Magazine (R&R) "The Intentional Restorer in addition to his business coaching service The DYOJO.


For Episode 1, Bryan and Jon discuss:


The Last Dance, Episodes 1 - 2

  • NOTE - this is not a sports show, we open with a discussion of ESPN's documentary following the final season of the Chicago Bulls dynasty in 1998 which is rich with cultural relevance, business and interpersonal lessons.
  • Who does the millennial think is better, Lebron James or Michael Jordan?
  • The original versions of the classic video games NBA Jam and NFL Blitz.
  • Scottie Pippen being underpaid.
  • What if Scottie Pippen was on the Seattle Supersonics with Shawn "The Reign Man" Kemp and Gary "The Glove" Payton?
  • How did Jon and Bryan meet?

    • Funny story about getting kicked out of a networking event. This story also opens our discussion on marketing faux pas as Jon passed by the two AARES black Dodge trucks on the way out of Cheney Stadium in Tacoma. Bryan shares some embarrassing and humorous stories about their logo. PS say no to Nazis.
    • Branding fails and wins

      • The controversial Peleton ad and whether "bad press" on social media affects your bottom line.
      • Ryan Reynold's gin company and how being nimble as a small company can be an advantage.
      • The Boeing 737 Max
      • Have you heard of WeWork, the company that failed even though Ashton Kutcher supported them?
      • We hope you enjoyed this episode and the back and forth between the two hosts. Please check out The DYOJO Podcast on the Apple, Spotify, Anchor and Google platforms, subscribe and leave a rating. You can see this as a video on Youtube, subscribe and watch The DYOJO Podcast > Pro vs. Joe. You can also follow us on Instagram @TheDYOJOPodcast - tag us and send us a note with feedback or a topic you would like us to discuss.


        Pro vs. Joe on Youtube - https://youtu.be/gZSUwCWgk8w

        All American Real Estate Services - https://www.allamericanres.com / IG @aaresinc

        The DYOJO - https://www.thedyojo.com / IG @TheDYOJO


        Music - "Dubstep" by bensound.com


        Wardrobe & accessories:

        Bryan @close_bg - Seattle Seahawks hoodie (@seahawks), White Label Monte Cristo cigar (@montecristo_usa)

        Jon @iz.vents - Tacoma Rainiers t-shirt (@tacomarainiers), ETC hat (@etctacoma), Mind Haze IPA by Firestone Walker (@firestonewalker)

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        The DYOJO PodcastBy Jon Isaacson / The DYOJO

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