The Transform Your Confidence Show

Ep 10: Pt. 2 - Marketing Methods That Work In Today’s Overload Culture With Rohit Bhargava


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CONFUSED ABOUT WHEN & HOW TO USE MARKETING STRATEGY SUCCESSFULLY? THEN THIS EPISODE IS FOR YOU!
EPISODE 10: “Marketing Methods That Work In Today’s Overload Culture – Part 2”
HOST: Our founder Raj Girn
GUEST: Rohit Bhargava, founder of The Non-Obvious Company & IdeaPress Publishing
Here’s a bit about Rohit:
- Rohit Bhargava is the #1 Wall Street Journal bestselling author of seven books. He is widely considered to be one of the most entertaining and original speakers on disruption, trends, and marketing.
- He teaches marketing and storytelling as an adjunct professor at Georgetown University and is the owner of Ideapress Publishing.
- He is has keynoted in over 32 countries and is on a mission to inspire more non-obvious thinking through The Non-obvious Company & the ‘Non-Obvious Insights Show’.
- In his previous life, he spent 15 years as a marketing strategist at Ogilvy and Leo Burnett.
Highlights in this episode:
✅ How can you market yourself to better position yourself for a job or promotion?
✅ How to find a gap in the marketplace.
✅ How to handle technological changes in the workplace that require marketing strategy pivots?
✅ What is the difference between marketing and sales?
✅ How has marketing strategy changed in the technological era vs. the industrial era?
✅ What are the advantages of marketing a new product or service that isn’t ready to go to market yet?
✅ Why companies use celebrities to launch products?
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The Transform Your Confidence ShowBy Raj Girn