What happens when a celebrity hairstylist trades the salon chair for a chef’s apron?

In this episode of the Ghetto CEO Podcast, host Monrae sits down with Gocha Hawkins, Atlanta-based entrepreneur, author, and CEO behind a growing hospitality brand—including multiple restaurant locations, a viral gourmet product line, and a retail footprint with major expansion plans.

Gocha opens up about:

• Going from 30 years in cosmetology to launching in the restaurant industry

• The hard lessons she learned transitioning industries from scratch

• The moment she went into “Album Mode”—cutting off distractions to master her new craft

• Building company culture and team retention in the high-turnover hospitality space

• Creating a product line to monetize her brand beyond the kitchen

You’ll also hear real talk about:

✅ Payroll stress and profit margins

✅ Learning business systems through trial and error

✅ Leading as a hands-on CEO and wife

✅ Scaling with strategy, discernment, and divine timing

Whether you’re pivoting industries or scaling your brand, this episode is a blueprint for reinvention and longevity in business. If you’re in your own album mode—this one's for you.

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