We're back with another episode, and this time we're breaking down how Rihanna, with her Fenty Beauty brand, became a blueprint for disrupt a market strategy. This isn't just about Fenty Beauty marketing; it's a marketing case study in identifying market gaps and serving overlooked communities. Learn how this creative marketing approach leads to loyalty and demand.Rihanna didn’t chase trends or play it safe. She launched with intention, centered representation, and built immediate trust with an audience that had been ignored for far too long. This episode unpacks how that level of creative marketing, paired with clarity around who you’re actually serving, creates demand, loyalty, and long-term brand equity.

 

If you’ve been struggling with failed launches, blending into your industry, or attracting the wrong audience, this breakdown will challenge you to stop trying to serve everyone and start building for the people who actually need you.

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In this powerful podcast episode, we dive deep into the importance of pacing and patience on your journey. We discuss how rushing through life's stages without developing necessary skills can hinder your personal development. This episode offers essential life advice for cultivating the right mindset and achieving self improvement at a sustainable pace.

In this episode of the Ghetto CEO Podcast, Monrae sits down with Stormi Banks, founder of The Pink Print Firm, for a real conversation about time, pace, and what it actually takes to build something sustainable. Stormi shares why rushing success can leave you unprepared for the very life and business you’re praying for.

 

This episode explores CEO mindset, business growth, time management, and the importance of slowing down long enough to think, observe, and build the right habits. They talk about choosing the right environments, why imposter syndrome is often a room problem not a confidence problem, and how vision gets lost when you’re always on Zoom, always executing, and never creating space to lead.

 

If you’ve been feeling overwhelmed, unfocused, or like you’re doing everything but still not seeing clearly, this conversation will help you understand why pace matters and why becoming the right version of yourself comes before the next level.

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In this episode of the Ghetto CEO Podcast, Monrae sits down with Jammyra Weekly, CEO of Prestige Media Co., to talk about what it really looks like to keep showing up when life is heavy, business is demanding, and motherhood never pauses.

Jammyra opens up about imposter syndrome at new levels, learning how to pivot without quitting, and why “ease” is a real prayer when you’ve been in survival mode for too long. They discuss faith, identity shifts, kingdom assignment, and the pressure of being the one everyone depends on while still trying to stay emotionally grounded.

This conversation is for the CEO who’s building something big while holding life together, especially the woman who’s tired, still getting up anyway, and ready to trust God with the next season.

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In this episode of the Ghetto CEO Podcast, Monrae sits down with Jacqueline “Jaque M,” the ultimate pivot queen and proof that purpose is often hidden inside disruption. From losing a six-figure corporate job to building multiple successful businesses across fashion, real estate, and experiential brands, Jaque shares how faith, obedience, and execution carried her through every reinvention.

This conversation breaks down what it really looks like to trust God when the plan disappears, how to rebuild confidence after identity loss, and why mindset, relationships, and obedience matter more than money. If you’re navigating a pivot, grieving a former version of yourself, or standing at the edge of a new season, this episode is your reminder that you don’t fall — you’re pushed forward.

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What if your brand isn’t struggling because of your product — but because of your positioning?

In this solo episode of the Ghetto CEO Podcast, Monrae breaks down how SKIMS didn’t just sell shapewear — they created an entirely new category and turned stretch fabric into a billion-dollar brand.

Before SKIMS, shapewear was stiff, outdated, and designed to hide women’s bodies. But Kim Kardashian rebranded the industry by shifting the language from “compression” to “solutions,” focusing on comfort, confidence, inclusivity, and everyday wearability.

This episode breaks down:

• Why the best brands sell transformations, not products
• How language and naming alone can change perception and conversion
• Why category creation beats competing in crowded markets
• How SKIMS balanced luxury branding with accessible pricing
• How entrepreneurs can rename and reposition their offers for immediate clarity and demand

If you’re tired of selling “another course,” “another program,” or “another offer,” this episode will change how you think about branding forever.

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What happens when your business explodes… but your body starts sounding the alarm?

In this episode of the Ghetto CEO Podcast, Monrae sits down with Shaquana “Ms. Business” Brooks — CPA, CEO of Brooks Alliance, and luxury-living tax strategist — for one of the most honest conversations of Season 6.

Shaquana opens up about scaling her firm from 100 clients to over 2,000, the moment her chest tightened and she thought she was having a heart attack, and the brutal reality that CEOs don’t get sympathy — even when life is falling apart.

From navigating breakups while still running meetings and webinars, to setting hard boundaries with her team, to redefining luxury as support, delegation, and ownership of time, this episode breaks down what Main Character Energy really looks like behind the scenes.

This is not soft life aesthetics.

This is about systems, sacrifice, and surviving the grind long enough to build the life you actually want.

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Burnout doesn’t mean you’re broken. It might mean your schedule is.

In Season 6 of the Ghetto CEO Podcast, Monrae sits down with Cassandra Moore (Think Less, Create More) to talk faith, motherhood, obedience, and how authentic storytelling builds community—and income.

In this episode, Cassandra opens up about transitioning into full-time entrepreneurship, navigating burnout, and realizing she couldn’t sustain success without God at the center. She shares how learning her creative rhythm, building a schedule that honors motherhood, and leaning into her gift transformed her life and business.

You’ll hear real talk about burnout patterns, setting boundaries, social media pressure, delayed obedience, and trusting God when the next step doesn’t make sense yet.

New episodes drop every Thursday at 7 PM EST.

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How did a Gen Z-founded skincare brand disrupt a billion-dollar beauty industry? In this episode of Mini Marketing, we’re breaking down the rise of Topicals—a brand that turned mental health, meme culture, and skin acceptance into a viral movement. From packaging that feels like pop art to campaigns that prioritize real people over perfection, Topicals didn’t just launch products—they launched conversations.

We’ll explore how Topicals built a cult-like community, shifted the narrative around beauty standards, and used cultural intelligence to dominate social media.

Plus: What YOUR brand can learn from their playbook — and one action item to apply today.

This concludes Season 5 of the Ghetto CEO® Podcast.

Thank you for growing with us. Season 6 is dropping soon so be sure to stay locked in. Follow us on Instagram @ghettoceopodcast

Need help building a brand that breaks the internet and the rules? Visit RareNecessity.com.

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What happens when a celebrity hairstylist trades the salon chair for a chef’s apron?

In this episode of the Ghetto CEO Podcast, host Monrae sits down with Gocha Hawkins, Atlanta-based entrepreneur, author, and CEO behind a growing hospitality brand—including multiple restaurant locations, a viral gourmet product line, and a retail footprint with major expansion plans.

Gocha opens up about:

• Going from 30 years in cosmetology to launching in the restaurant industry

• The hard lessons she learned transitioning industries from scratch

• The moment she went into “Album Mode”—cutting off distractions to master her new craft

• Building company culture and team retention in the high-turnover hospitality space

• Creating a product line to monetize her brand beyond the kitchen

You’ll also hear real talk about:

✅ Payroll stress and profit margins

✅ Learning business systems through trial and error

✅ Leading as a hands-on CEO and wife

✅ Scaling with strategy, discernment, and divine timing

Whether you’re pivoting industries or scaling your brand, this episode is a blueprint for reinvention and longevity in business. If you’re in your own album mode—this one's for you.

Subscribe for more raw CEO conversations every Thursday at 7PM EST

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#GhettoCEOPodcast #GochaHawkins #FromSalonToStartup #HospitalityEntrepreneur #BlackWomenInBusiness #ChefCEO #MarketingWithMonrae #AtlantaBusiness #EntrepreneurJourney #AlbumMode #RareNecessity

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What does it look like to truly build a spiritually aligned, scalable business — and still protect your peace? On this episode of the Ghetto CEO Podcast, host Monrae sits down with Dr. Darnyelle Jervey Harmon, powerhouse CEO of Incredible One Enterprises, transformational speaker, and marketing strategist behind over $1.3 Billion in client results.

In this vulnerable and power-packed episode, Dr. Darnyelle shares how she:

• Rebounded from bankruptcy and built an 8-figure brand

• Combines divine alignment with high-level strategy

• Sets boundaries and protects her nervous system as a leader

• Scales with systems and team—without grinding herself into the ground

• Navigates betrayal and business breakdowns with integrity and wisdom

You’ll also hear real talk about:

✅ Managing team setbacks

✅ Operating in your own economy (not the world’s)

✅ The difference between being a “church girl” and a “God girl”

✅ Replacing grind with grace through infrastructure

Whether you're an entrepreneur in burnout or a CEO in alignment, this episode is your blueprint to scaling with faith, systems, and soul.

Whether you’re hustling in Album Mode or building a legacy, this episode will shift your mindset and protect your mission. Tap in. New episodes drop every Thursday at 7 PM EST! Listen on the go: Apple Podcasts: https://podcasts.apple.com/us/podcast... 

Spotify Playlist: https://open.spotify.com/playlist/3BS...

 

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