How do you actually show up in AI-generated search results like Google’s SGE? In this power-packed episode of Saturday Sparks, Adam Bauer from The Marketing Clerics breaks down the 20 most important ranking factors you need to focus on if you want your local business to thrive in the new era of AI search.

Whether you’re an electrician, smart home installer, or low voltage contractor, this episode gives you real-world steps to build visibility, trust, and authority online.

We cover:

• The 3 levels of ranking factors: Essential, Elevate, Enhance
• How to optimize your website for mobile, speed, and dwell time
• Why reviews, certifications, and about pages matter more than ever
• What “authoritative content” really means to AI
• How to earn trust with real-life proof, not marketing fluff
• Thought leadership strategies that attract local leads

No hype. No gimmicks. Just proven, practical steps rooted in purpose, clarity, and results.

💬 Leave us a review or DM Adam with your top takeaway.

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🎧 Available on Apple Podcasts, Spotify, and everywhere you stream.

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