In this week’s Saturday Sparks, Adam Bauer shares hard-earned insights on marketing guarantees, warning signs in agency contracts, and how trades professionals can avoid being burned by vague promises.

You’ll also walk away with 8 actionable social media content ideas to help your trades business stand out and connect with your local market — including a fun “QR code tactic” that drives engagement through curiosity.

Perfect for electricians, low voltage pros, or anyone in home services who wants honest marketing with long-term results.

Mentioned:

• 7 shady guarantee tactics to avoid
• 4 red flags in lead gen offers
• What your agency should be able to guarantee
• How to use case studies, quick tips, values, and client wins on social media

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In this episode of Saturday Sparks Live, Adam Bauer — CEO of The Marketing Clerics — gets real about Meta ads. If you’ve ever boosted a post and wondered where your money went, or tried running Facebook ads that flopped, this one’s for you.

Adam walks through what used to work, what actually works today, and how trades-based businesses like electricians can stop wasting money and start generating real leads.

You’ll hear:

• What Meta ad strategies are working in 2025 (and which ones are outdated)
• Why boosted posts rarely drive phone calls — and what to do instead
• How to write ads that grab attention without being pushy
• What kind of budget to set (and what kind of results to expect)
• Why your messaging matters more than your targeting
• Real examples of ads that get electricians leads for under $20

Whether you’re a solo operator or growing a team, this episode will help you simplify your marketing and get calls coming in consistently — without relying on guesswork.

🎯 Who this is for: Electricians, low voltage pros, and local trades business owners who want honest, effective marketing strategies without the fluff.

🧰 Mentioned in this episode:

• Brand Identity Kit – DM or comment to get access
• Meta Ads Budget Calculator – Available upon request

🔁 New episodes drop every Saturday at 9am Central.

Follow Saturday Sparks Live to stay sharp, stay seen, and stay booked.

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How do you actually show up in AI-generated search results like Google’s SGE? In this power-packed episode of Saturday Sparks, Adam Bauer from The Marketing Clerics breaks down the 20 most important ranking factors you need to focus on if you want your local business to thrive in the new era of AI search.

Whether you’re an electrician, smart home installer, or low voltage contractor, this episode gives you real-world steps to build visibility, trust, and authority online.

We cover:

• The 3 levels of ranking factors: Essential, Elevate, Enhance
• How to optimize your website for mobile, speed, and dwell time
• Why reviews, certifications, and about pages matter more than ever
• What “authoritative content” really means to AI
• How to earn trust with real-life proof, not marketing fluff
• Thought leadership strategies that attract local leads

No hype. No gimmicks. Just proven, practical steps rooted in purpose, clarity, and results.

💬 Leave us a review or DM Adam with your top takeaway.

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🎧 Available on Apple Podcasts, Spotify, and everywhere you stream.

🔍 Search Saturday Sparks by The Marketing Clerics

🌐 Need help with your digital strategy? Reach out via email, phone, or Facebook.

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Watch video here: https://youtu.be/EUwBKfL7LTc

Ready to grow your electrical business by offering high-end services like permanent lighting installation? In this Saturday Sparks Live, Adam Bauer—CEO of The Marketing Clerics—walks electricians and low voltage pros through a step-by-step game plan to launch new service offerings, do local market research, and build lead-generating landing pages that actually convert.

This episode covers both the strategy and the tools you’ll need—from understanding your ideal customer to building a sales-focused WordPress landing page using Elementor’s AI Site Planner.

💡 What You’ll Learn in This Episode:
 • 🎯 Identifying profitable new services (like permanent lighting)
 • 🔍 Using Perplexity AI for market research in your service area
 • 🧠 How to define your customer persona & brand story
 • 💻 Creating high-converting landing pages with Elementor
 • 📱 Designing mobile-first for better ad performance
 • ⚙️ Optimizing forms for better lead capture & AB testing options
 • 🛠 Connecting WordPress + Elementor templates for real results

📍 Real-world example featured: Permanent Lighting in Cincinnati, OH
📦 Tools used: Perplexity AI, Elementor Site Planner, WordPress
📢 Bonus: Request the Free Brand Persona Worksheet in the comments!

If you have any marketing challenges you would like answered in our upcoming podcasts, leave a comment below!

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In this special pre-recorded episode of Saturday Sparks Live, Adam dives deep into email marketing strategies for electricians and contractors. Broadcasting from the peaceful lakes of Minnesota, he breaks down everything you need to know—from building and maintaining a quality email list to crafting messages your customers actually want to open.

🔌 What You’ll Learn:

• The ideal email cadence and content mix (tips, stories, promos)
• Why first-party data is your greatest asset in 2025
• Real ways to grow your email list without buying junk leads
• How to automate drip campaigns post-service
• Metrics that matter: open rates, click rates, conversions
• How to create content that even the biggest email haters will love

💡 Whether you’re just getting started with email or looking to fine-tune your efforts, this is a must-watch for any growth-minded trade business.

🎯 Free tip: Customer reactivation is cheaper (and more effective) than new lead acquisition. Learn how to tap into your existing gold mine!

📬 Got a question about your email list or want a second pair of eyes on a draft? Drop a comment or DM Adam—he’s happy to help.

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Struggling to track what parts of your marketing are actually bringing in new leads?

In this episode of Saturday Sparks, Adam Bauer, CEO of The Marketing Clerics, dives deep into call tracking, form tracking, and offline campaign attribution—with real tools, real examples, and no fluff.

You’ll learn:

• Why traditional “how did you hear about us?” forms no longer cut it
• The two schools of thought on call tracking numbers
• How to use WhatConverts, CRMs like ServiceTitan, and UTM links to track ROI
• The power of QR codes and domain redirects for radio ads and mailers
• How electricians are wasting thousands without proper attribution
• How to use tracking to scale your ad budget with confidence

Whether you’re running Google Ads, social media posts, or radio spots—you need this level of clarity.

📌 Want help implementing this? Join our free group:

Purposeful Marketing for Electricians and Low Voltage Pros on Facebook.

📅 Book a 1-on-1 session: https://growth.themarketingclerics.net/

🎧 Listen to the podcast: “Saturday Sparks by The Marketing Clerics”

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In Episode 6 of Saturday Sparks, Adam Bauer—CEO and Co-Founder of The Marketing Clerics—dives deep into the world of Google LSA (Local Services Ads) and Google Ads. If you’re an electrician or trades-based business tired of irrelevant leads, confusing ad dashboards, or feeling like Google is draining your marketing budget, this one’s for you.

What you’ll learn:

• The real difference between Google LSA and traditional Google Ads
• Why your business might be getting junk leads—and how to stop them
• The step-by-step process to set up and qualify for Google LSA
• Pro tips to optimize your Google Business Profile and ad visibility
• Best practices to track, dispute, and convert leads effectively

Adam also shares insights into response rates, service list optimization, review velocity, and why controlling your marketing narrative matters more than ever.

No fluff. No pitches. Just real strategies for faith-driven, growth-minded contractors.

If you have a question you want answered on the next episode, send a message here!

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Are you an electrician looking to level up your online presence? In this Saturday Sparks session, Adam Bauer from The Marketing Clerics dives deep into the essentials of creating a high-converting website for electricians and optimizing your LinkedIn profile for maximum impact.

🔧 Website Design Essentials for Electricians:

• The biggest website mistakes to avoid
• Building trust on your homepage
• Why service pages and location pages matter
• How to showcase real photos, Google reviews, and memberships
• SEO basics: headers, schema, and more
• Key features to include for higher conversion rates

💼 LinkedIn Profile Optimization:

• Crafting a standout headline and about section
• Using recommendations and featured content
• Building authority and trust for local service work

Whether you’re just starting or looking to refresh your site, these tips will help you stand out and get found by customers searching for your services!

👉 Don’t forget to subscribe for more marketing insights for electricians and low voltage pros.

Have a question to ask? Leave a message below! 

📅 Join our Purposeful Marketing Group on Facebook to connect with other trades pros and stay ahead!

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Welcome to another episode of Saturday Sparks Live with Adam Bauer, CEO of The Marketing Clerics! In this episode, we tackle one of the biggest challenges facing electricians and low voltage pros today: How to grow beyond just relying on word of mouth.

We’ll explore:

✅ Shifting from random acts to consistent marketing systems

✅ Building a customer journey map for better conversion

✅ Investing in visibility with Local SEO, Meta Ads, and Google Ads

✅ Leveraging past work and customer testimonials to boost your brand

✅ Competing with big corporate firms by playing to your strengths

✅ Measuring what’s working (and what’s not) in your marketing

✅ When to invest in Google LSA, PPC, and SEO together

✅ Key questions to ask a marketing agency to ensure they’ll deliver

Adam shares real-world tips, frameworks, and examples to help you stand out, build trust, and grow your business. Whether you’re just getting started or are a seasoned pro looking to take your marketing to the next level, this episode is packed with actionable advice!

📅 Join us live every Saturday at 9:00 AM Central Time here on Facebook or catch the replay on YouTube and your favorite podcast platforms.

👇 Have a question for next week’s episode? Drop a message below!

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🚨 First full AI episode alert! In this powerful, no-fluff breakdown, Adam Bauer (CEO of The Marketing Clerics) dives deep into the real way trades-based businesses should be thinking about AI. This isn’t about gimmicks. It’s about stewardship, strategy, and scaling what God’s already put in your head and heart.

💡 You’ll learn:

• How TMC trains custom AI agents for electricians and contractors
• Why your voice, values, and vision matter more than any prompt
• How to build content, quotes, and proposals with AI without losing authenticity
• What makes ChatGPT “pro” worth it for privacy and control
• How AI can boost admin, marketing, hiring, quoting, and more—without replacing people

👷‍♂️ Built for trades. Backed by faith. Powered by clarity.

🔥 Bonus: Learn how to build SEO-ready pages with local targeting that actually drive leads.

This podcast contains screen sharing, so check out the replay on YouTube to get the full value!

📅 Don’t miss the next free webinar: June 3 @ 2PM CT – All about brand identity and messaging for tradesmen.

💬 Have a prompt you want help engineering? Drop a comment or DM—we’ll build you one for free.

Submit your question!