In Episode 6 of Saturday Sparks, Adam Bauer—CEO and Co-Founder of The Marketing Clerics—dives deep into the world of Google LSA (Local Services Ads) and Google Ads. If you’re an electrician or trades-based business tired of irrelevant leads, confusing ad dashboards, or feeling like Google is draining your marketing budget, this one’s for you.

What you’ll learn:

• The real difference between Google LSA and traditional Google Ads
• Why your business might be getting junk leads—and how to stop them
• The step-by-step process to set up and qualify for Google LSA
• Pro tips to optimize your Google Business Profile and ad visibility
• Best practices to track, dispute, and convert leads effectively

Adam also shares insights into response rates, service list optimization, review velocity, and why controlling your marketing narrative matters more than ever.

No fluff. No pitches. Just real strategies for faith-driven, growth-minded contractors.

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