State Of Client Acquisition

Ep. 10 State Of Client Acquisition - LinkedIn Client Acquisition 101 (Free Consulting Call)


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This is a free consultation call I did with Francesco, a gentleman who is starting a paid ads agency for eco-conscious brands. We cover the basics of LinkedIn client acquisition, where to find clients on LinkedIn, how to start conversations, how to deal with getting ghosted, how to know what kind of marketing/sales method to choose, how to do content.   

Timestamps: 

00:15:00​ Intro

00:01:30​ Advantage of using personalized e-mail content

00:05:50​ Reasons not to use automated e-mails

00:08:35​ Purpose of using sales navigator

00:09:10​ Two ways to find prospective clients on LinkedIn

00:11:55​ How to start conversations on LinkedIn - dating analogy

00:16:10​ Secret to starting conversations: Genuinely caring about other people

00:18:10​ How to pick from among different marketing / business development methods & coaches

00:21:30​ What to do when someone ghosts you on LinkedIn

00:25:30​ How to deal with ghosting in general

00:28:20​ Using google sheets as CRM

00:29:20​ What to do every day on LinkedIn when you're early stage

00:31:20​ Content review


The State Of Client Acquisition (www.StateOfClientAcquisition.com) is an Ask-Me-Anything style podcast that covers all aspects of client acquisition for coaches, consultants and small B2B. We focus on LinkedIn organic and on YOU, the listener. So if you have a question, go to www.StateOfClientAcquisition.com.

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State Of Client AcquisitionBy Michal Bohanes

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