State Of Client Acquisition

By Michal Bohanes

A Weekly+ Podcast For B2B Consultants, Agency Owners and Business Coaches about client acquisition and scaling a solo business to $1m/year

Currently focusing on Organic client acquisition using conte... more

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FAQs about State Of Client Acquisition:

How many episodes does State Of Client Acquisition have?

The podcast currently has 110 episodes available.

State Of Client Acquisition episodes:

September 24, 2024 Ep. 109 - The biggest mistake B2B Consultants make when they start
About this video: Starting a new series of videos where I'm documenting my journey from multi-6 to 7+ figures.
Topics:
0 - 10:35: Biggest mistakes I made in the last 8 years of running my business
10:35 - 14:20: Useful Frames - "Never forget you're a Bohanes"
14:20 - 15:50: Sacrificing what doesn't serve you in the pursuit of your goal
15:50 - 18:00: The real reason why you shouldn't judge other people. (at least why I strive to eliminate it.)
18:00 - end: Focus - why I chose against running ads (for now)

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
...more
19min
September 21, 2024 Ep. 108 - 3 Sales & Marketing mistakes older B2B consultants make
About this video: Experienced consultants often struggle to launch successful businesses due to three main factors:
1. Financial comfort: Having savings and a stable financial situation can hinder the necessary hustle and drive to acquire clients.
2. Ego: Fear of losing status and reputation prevents many from actively seeking business through networking and cold outreach.
3. Feeling that some tasks are beneath them: Overvaluing their expertise, experienced consultants often avoid hands-on work like sales and marketing, hindering business growth.
To overcome these challenges, consultants need to develop a strong sense of urgency, adopt a growth mindset, and be willing to perform any task necessary for business success.
Here's the key takeaway: Don't allow complacency to enter a state of consulting Limbo.

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
...more
7min
September 18, 2024 Ep. 107 - Avoid this mistake in outbound and get B2B Consulting clients
Conversational prospecting on LinkedIn is the first step. Engage in genuine conversations with your target clients and learn about the challenges they face. This will help you develop a strong sales pitch and messaging that resonates with your ideal customer.
Once you've mastered conversational prospecting, you can progress to the next level of outbound sales: video-based prospecting using tools like Loom. Personalized loom videos can achieve significantly higher call booking rates than cold emails.
The final stage of outbound sales is automation. You can use tools like Instantly and Clay to personalize cold emails. However, this should only be used after a B2B consultant has perfected their sales pitch and messaging through conversational prospecting and video-based prospecting.
Here's the key takeaway: Don't start with automated cold email when you're building B2B Client acquisition systems. Do the unscalable thing first, you'll learn more.

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
...more
16min
August 09, 2024 Ep. 106 - The big Mindset Error that keeps B2B Consultants from growing
I'm not going to go all woo woo on you and ask you have an abundance mindset.
But there is a mindset problem MANY B2B consultants have, and that is not treating Sales and Marketing with a certain level of respect and not aiming to become better at it. Your business stands on two legs: Your skills to deliver value to clients, and your ability to get clients. And the latter part requires skills. Just trying a cold email campaign once and calling it quits if it doesn't work is not the right path. You have to work on it.
Here's the key takeaway: Take Sales and Marketing a bit more seriously. You don't have to become the best in the world at it, but accept that you cannot outsource it and take on the burden to learn it.

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
...more
9min
July 30, 2024 Ep. 106 - The big Mindset Error that keeps B2B Consultants from growing
I'm not going to go all woo woo on you and ask you have an abundance mindset.
But there is a mindset problem MANY B2B consultants have, and that is not treating Sales and Marketing with a certain level of respect and not aiming to become better at it. Your business stands on two legs: Your skills to deliver value to clients, and your ability to get clients. And the latter part requires skills. Just trying a cold email campaign once and calling it quits if it doesn't work is not the right path. You have to work on it.
Here's the key takeaway: Take Sales and Marketing a bit more seriously. You don't have to become the best in the world at it, but accept that you cannot outsource it and take on the burden to learn it.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
...more
9min
June 21, 2024 Ep. 105 - The Straight-Line Client Acquisition Blueprint
About this video: Podcasts, communities, content, and other forms of marketing - all of that is great. But for B2B Consultants who need clients fast, these methods take too long to prove that they can bring in strangers as clients. We need a faster way to show whether an offer works or not. This video shows the Straight Line Approach that can get you sales calls with strangers in as little as 1-2 weeks.
Here's the key takeaway: Sales Before Marketing. Become great at sales before you become known, liked and trusted.

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
...more
27min
May 19, 2024 Ep. 104 - How to get your next 5 consulting clients on LinkedIn
Are you struggling to generate B2B leads on LinkedIn? I used to misuse the platform too, focusing on content over connection. In this video, I reveal a straightforward framework to transform your LinkedIn lead generation strategy. You'll learn how to start conversations with complete strangers and book real sales calls, not just networking chats. I share three real LinkedIn conversation examples that secured clients and discuss why LinkedIn shouldn't be your primary long-term client acquisition channel. Discover the two scenarios where LinkedIn excels: when you're starting out and need insights or when you're ready to build scalable acquisition systems. Optimize your LinkedIn profile, use Sales Navigator effectively, and master conversational prospecting. This video is packed with my tips on LinkedIn profile optimization, LinkedIn marketing, lead generation, and leveraging LinkedIn Sales Navigator for successful B2B outreach. Don't miss out on these LinkedIn lead generation tips to boost your business!
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
...more
23min
May 10, 2024 Ep. 103 - Why you can’t grow above $20k/mo (and how to fix it)
Stop depending on referrals (and grow to 30K+/month): https://www.alphaleadacademy.com
The videos I refer to in the video:
Picking a Niche: https://youtu.be/T6cC7N-kouQ
The Critical Density Test: https://youtu.be/g5Uqce4U7Bk
The 5 sources of scaling (What Naval Ravikant Taught me): https://youtu.be/1e82ZX7rkQw
Why Networking is Toxic: https://youtu.be/lIeu1Ec1x6Q
How to do cold email well: https://youtu.be/tECkIsMJ_zg
LinkedIn: www.linkedin.com/in/mbohanes/
Newsletter: https://www.alphaleadacademy.com/subscribe
About this video: Discover how to break free from the $20k/month revenue ceiling in B2B consulting. In this video, I identify four common traps holding consultants back from growth: the Niche-Offer problem, Value Delivery inefficiencies, and being in the Wrong Boat. Learn how to diagnose and escape these traps by narrowing your focus, optimizing value delivery processes, and ensuring scalability. I also tackle Inefficient Marketing strategies. Don't miss out on insights into scaling your B2B consulting business effectively. Watch now for tips on client acquisition, operational efficiency, and strategic growth strategies.
Here's the key takeaway: If you cannot scale your B2B Consulting Business past $20k/mo, you have a problem. Fix it. Watch the video to learn how.
...more
18min
May 05, 2024 Ep. 102 - The best B2B Offer Training On the Internet
When I ask most people on sales calls what their offer is, most of them say something like
"Well, we're supply chain consultants" or
"I'm an executive coach" or
"I build marketing systems for manufacturing companies"

Well, that's all swell and dandy, but how will THAT elicit anything but a monumental yawn from a cold email prospect?

"Hey, I'm an executive coach. Need some executive coaching?"
That's hardly the stuff sales dreams are made of.

But it's hard to build a good B2B offer.
Most B2B Consultants don't even know where to start.

So I decided to "leak" our complete Offer training, which is normally only accessible to our clients.
In it, I
dissect the anatomy of a great B2B offer
discuss examples of outstanding offers
show you step by step how to get your own offer from zero to hero

Why should you spend 76 minutes watching this monster of a training?
Because once you have a good offer, you can approach strangers via LinkedIn and cold email, book sales calls with them, and close more deals.

Wouldn't that be a good outcome?

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
...more
1h 15min
April 25, 2024 Ep. 101 - Cold email changed: How to win in 2024
In 2024, I've experienced firsthand the evolving landscape of cold email outreach in B2B lead generation. Despite naysayers claiming its demise, I've discovered that success lies in strategic adaptation. In this video, I share my transformative journey from dismal call booking rates to an impressive 5% success rate. Through trial and error, I've uncovered key principles that redefine cold emailing: genuine personalization, compelling offers, and valuable giveaways. By implementing these strategies, I've revolutionized my approach, bypassing common pitfalls and achieving sustainable results. Whether you're navigating lead generation, optimizing email marketing tactics, or refining appointment setting strategies, join me as I unveil the secrets to scaling B2B client acquisition effectively.

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
...more
12min

FAQs about State Of Client Acquisition:

How many episodes does State Of Client Acquisition have?

The podcast currently has 110 episodes available.