State Of Client Acquisition

By Michal Bohanes

A Weekly+ Podcast For B2B Consultants, Agency Owners and Business Coaches about client acquisition and scaling a solo business to $1m/year

Currently focusing on Organic client acquisition using conte... more

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FAQs about State Of Client Acquisition:

How many episodes does State Of Client Acquisition have?

The podcast currently has 116 episodes available.

State Of Client Acquisition episodes:

July 30, 2024 Ep. 106 - The big Mindset Error that keeps B2B Consultants from growing
I'm not going to go all woo woo on you and ask you have an abundance mindset.
But there is a mindset problem MANY B2B consultants have, and that is not treating Sales and Marketing with a certain level of respect and not aiming to become better at it. Your business stands on two legs: Your skills to deliver value to clients, and your ability to get clients. And the latter part requires skills. Just trying a cold email campaign once and calling it quits if it doesn't work is not the right path. You have to work on it.
Here's the key takeaway: Take Sales and Marketing a bit more seriously. You don't have to become the best in the world at it, but accept that you cannot outsource it and take on the burden to learn it.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
...more
9min
June 21, 2024 Ep. 105 - The Straight-Line Client Acquisition Blueprint
About this video: Podcasts, communities, content, and other forms of marketing - all of that is great. But for B2B Consultants who need clients fast, these methods take too long to prove that they can bring in strangers as clients. We need a faster way to show whether an offer works or not. This video shows the Straight Line Approach that can get you sales calls with strangers in as little as 1-2 weeks.
Here's the key takeaway: Sales Before Marketing. Become great at sales before you become known, liked and trusted.

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
...more
27min
May 19, 2024 Ep. 104 - How to get your next 5 consulting clients on LinkedIn
Are you struggling to generate B2B leads on LinkedIn? I used to misuse the platform too, focusing on content over connection. In this video, I reveal a straightforward framework to transform your LinkedIn lead generation strategy. You'll learn how to start conversations with complete strangers and book real sales calls, not just networking chats. I share three real LinkedIn conversation examples that secured clients and discuss why LinkedIn shouldn't be your primary long-term client acquisition channel. Discover the two scenarios where LinkedIn excels: when you're starting out and need insights or when you're ready to build scalable acquisition systems. Optimize your LinkedIn profile, use Sales Navigator effectively, and master conversational prospecting. This video is packed with my tips on LinkedIn profile optimization, LinkedIn marketing, lead generation, and leveraging LinkedIn Sales Navigator for successful B2B outreach. Don't miss out on these LinkedIn lead generation tips to boost your business!
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
...more
23min
May 10, 2024 Ep. 103 - Why you can’t grow above $20k/mo (and how to fix it)
Stop depending on referrals (and grow to 30K+/month): https://www.alphaleadacademy.com
The videos I refer to in the video:
Picking a Niche: https://youtu.be/T6cC7N-kouQ
The Critical Density Test: https://youtu.be/g5Uqce4U7Bk
The 5 sources of scaling (What Naval Ravikant Taught me): https://youtu.be/1e82ZX7rkQw
Why Networking is Toxic: https://youtu.be/lIeu1Ec1x6Q
How to do cold email well: https://youtu.be/tECkIsMJ_zg
LinkedIn: www.linkedin.com/in/mbohanes/
Newsletter: https://www.alphaleadacademy.com/subscribe
About this video: Discover how to break free from the $20k/month revenue ceiling in B2B consulting. In this video, I identify four common traps holding consultants back from growth: the Niche-Offer problem, Value Delivery inefficiencies, and being in the Wrong Boat. Learn how to diagnose and escape these traps by narrowing your focus, optimizing value delivery processes, and ensuring scalability. I also tackle Inefficient Marketing strategies. Don't miss out on insights into scaling your B2B consulting business effectively. Watch now for tips on client acquisition, operational efficiency, and strategic growth strategies.
Here's the key takeaway: If you cannot scale your B2B Consulting Business past $20k/mo, you have a problem. Fix it. Watch the video to learn how.
...more
18min
May 05, 2024 Ep. 102 - The best B2B Offer Training On the Internet
When I ask most people on sales calls what their offer is, most of them say something like
"Well, we're supply chain consultants" or
"I'm an executive coach" or
"I build marketing systems for manufacturing companies"

Well, that's all swell and dandy, but how will THAT elicit anything but a monumental yawn from a cold email prospect?

"Hey, I'm an executive coach. Need some executive coaching?"
That's hardly the stuff sales dreams are made of.

But it's hard to build a good B2B offer.
Most B2B Consultants don't even know where to start.

So I decided to "leak" our complete Offer training, which is normally only accessible to our clients.
In it, I
dissect the anatomy of a great B2B offer
discuss examples of outstanding offers
show you step by step how to get your own offer from zero to hero

Why should you spend 76 minutes watching this monster of a training?
Because once you have a good offer, you can approach strangers via LinkedIn and cold email, book sales calls with them, and close more deals.

Wouldn't that be a good outcome?

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
...more
1h 15min
April 25, 2024 Ep. 101 - Cold email changed: How to win in 2024
In 2024, I've experienced firsthand the evolving landscape of cold email outreach in B2B lead generation. Despite naysayers claiming its demise, I've discovered that success lies in strategic adaptation. In this video, I share my transformative journey from dismal call booking rates to an impressive 5% success rate. Through trial and error, I've uncovered key principles that redefine cold emailing: genuine personalization, compelling offers, and valuable giveaways. By implementing these strategies, I've revolutionized my approach, bypassing common pitfalls and achieving sustainable results. Whether you're navigating lead generation, optimizing email marketing tactics, or refining appointment setting strategies, join me as I unveil the secrets to scaling B2B client acquisition effectively.

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
...more
12min
April 19, 2024 Ep. 100 - Why you can’t grow your B2B consulting business
In this eye-opening video, I expose the pitfalls of relying on outdated B2B lead generation tactics promoted by so-called marketing gurus. I reveal how many of these methods, such as networking, referrals, and public speaking, lack scalability, clear ROI, and depend on gatekeepers. Instead, Il advocate for a paradigm shift towards sales-centric approaches like cold emailing and paid ads, emphasizing scalability, clear input-output ratios, and outsourcability. Learn to discern between genuine client acquisition strategies and superficial marketing gimmicks with my insightful framework, ensuring your B2B consulting business thrives in the modern landscape. Don't miss out on unlocking the secrets to effective B2B lead generation and scaling your business successfully.

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
...more
21min
April 15, 2024 Ep. 99 - This keeps 90% of B2B Consultants from getting clients
This episode exposes the flaws of relying on referrals, networking, and content marketing to land clients for your B2B consulting business. It unveils a 6-tiered framework for predictable client acquisition, with "Cold Email" being a game-changer.
Here's the key takeaway:
Stop relying on chance: Referred clients are unpredictable. Build a system to attract a steady stream of high-value clients.
Focus on cold outreach: Master "cold email" to convert complete strangers into paying clients. This is scalable and founder-independent.
Content marketing is a bonus: Content attracts leads but conversion is slow and unreliable. Use it alongside a proven client acquisition system.
Paid ads are the ultimate scaler: Once you have a proven system, invest in paid advertising to exponentially increase client acquisition.
This video will equip you with a clear roadmap to ditch the referral rollercoaster and take control of your B2B consulting growth.
Watch Tony's video here: https://www.youtube.com/watch?v=QC_aHBHOBHE

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
...more
32min
April 15, 2024 Ep. 98 - The Fastest Way to Stop Depending on Referrals
This video reveals a method to stop relying on referrals and scale your consulting business to $10,000+ monthly revenue. Forget cold emailing! Here's a B2B marketing strategy focused on YouTube content and targeted outreach.
Key Takeaways:
Ditch the Referral Trap: Build a system to consistently attract new clients, not wait for recommendations.
The Rule of 1: Focus on one ideal client and a single service package for maximum impact.
Craft an Irresistible Offer: Highlight your prospect's pain points and promise a clear solution.
Personalized Videos for Trust: Create short, impactful Loom videos to introduce yourself and your offer directly.
Funnel Lubricants: Develop YouTube content that addresses common objections and showcases your expertise.
Content Drip Campaign: Automate a series of these videos to educate potential clients between calls.
Start a YouTube Channel: Regularly produce high-quality content to establish yourself as a thought leader.
Stop Wasting Time:
Forget generic website efforts - prioritize outreach and content.
Focus on cold emailing, not LinkedIn limitations (reach 200 people daily vs. 50-100 weekly).
Action Steps:
Refine Your Offer: Craft a clear and valuable service package for your ideal client.
Create Personalized Videos: Use Loom to introduce yourself and your offer directly to prospects.
Develop Funnel Lubricants: Start a YouTube channel and create content that addresses common objections.
Implement a Drip Campaign: Automate your video content to nurture prospects between sales calls.
This system, combining personalized outreach with trust-building YouTube content, is your roadmap to reaching $10k+ per month!

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
...more
22min
March 29, 2024 Ep. 97 - 5 Reasons B2B Consultants shouldn't join $99/month Communities
Stop depending on referrals (and grow to 30K+/month): www.alphaleadacademy.com
Watch this next - how to reach out to everyone you know in a scalable way: Warm Outreach: https://youtu.be/3mkYCLy9bwo
Dan Henry's Mastermind video I mentioned in the video: https://youtu.be/Lr-f-usGzM0?si=FfQQVclXSkVkU6rP
Linkedin: www.linkedin.com/in/mbohanes/
Newsletter: https://www.alphaleadacademy.com/subscribe
About this video:
In this video, I discuss the limitations of joining B2B communities for early-stage consultants, coaches, and agency owners aiming to reach $10k/month. I argue that while communities offer social interaction and networking opportunities, they often distract from essential skill acquisition and client acquisition efforts. Instead, I advocate for a focused approach centered on refining client acquisition skills and implementing systematic outreach strategies. I emphasize the importance of individual effort and resilience in achieving business growth, discouraging reliance on communities for guidance. Through three outlined steps—ensuring fundamental business elements, conducting extensive outreach, and maintaining a consistent content presence—I propose a direct path to revenue increase, asserting that community involvement is unnecessary for success in the B2B consultancy landscape.
...more
23min

FAQs about State Of Client Acquisition:

How many episodes does State Of Client Acquisition have?

The podcast currently has 116 episodes available.