State Of Client Acquisition

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

Your personal LinkedIn profile is your company's landing page. So it's worth optimizing it so that people know what you do and how you can help them

Do this BEFORE you flood the world with Content and Cold Emails:

👉 Systematically leverage your existing network to find clients. 👈

Introducing: The Comprehensive Network Sweep.

Alex Hormozi's $100m Leads book provides a great framework for warm outreach.

BUT: It assumes a more B2C oriented offer, e.g. weight loss.

And that's why it treats everyone in your network the same.

The big difference in B2B is:

There are VAST, predictable differences between people & their power of referral.

For example, if your offer is directed at startups

...a good friend in a VC firm will have 100x the impact than 1,000 acquaintances working in big corporate combined.

So we have to treat people differently

👉 Dedicate WAY more time to reach out to the high potentials

👉 Reach out to the low potentials at scale

👉 And ignore the unlikely ones.

In this video, I

✅ break down the whole B2B Warm Outreach process into 9 discrete steps

✅ outline the criteria for placing people into different buckets

✅ provide text and email templates to use for outreach

Following this process, you can systematically reach out to your existing network in 2-6 weeks.

And this is not only for beginners - even if you've been in business for a while, you can remind your network what you do & harvest new clients.

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

In this video, I break down

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.

Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA

Watch this episode on YouTube for the visuals: https://youtu.be/7Kj5NJBuEfQ

Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)⁠

And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

The news is distracting. It's negative. It will end up occupying a ton of your mental bandwidth when what you need is 100% focus on your business. It's an expensive hobby that is preventing you from reaching your goals.

Everyone thinks they need a lead magnet for their B2B Consultancy or Agency. But do YOU? My argument is: If you're able to book calls with strangers, then don't do a lead magnet. Why would you double your intake funnel? Simple scales, complex fails.

Cash is King. It's important that you know how much King you have and will have now and in the foreseeable future. I often encounter Solopreneurs and small B2B business owners who don't have a full grip on their finances - outflows and inflows, cash forecasts, how much money will there be 6 months from now etc.

I have built a tool for that I wanted to share with you today.

Endlessly creative as I am, I call it the Cash Forecast Tool.

Using this tool, you will be able to flexibly insert upcoming expenses, account for new revenue coming in, and be able to reliably predict how much money will be in the bank 3,6,12 months from now.

And you can use it for both your business, as well as for your personal finances.

How to use it?

1. Go here: https://docs.google.com/spreadsheets/d/1602mjKmToYZijvHqbOWL7VGNVf5mj00SXtzN2tNRFyM/edit#gid=1460396484

2. Click File and Make a Copy

And voilà, you have your own version.

Then, watch the video so you know how to use it.

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Watch this episode on YouTube for the visuals: XXX
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)⁠｜⁠Twitter⁠
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

Even successful consultants who have grown their business into multiple 6 figures struggle with self discipline.

I have put together 12 frameworks that helped me become gradually better at Self Discipline, to the point where I barely recognize my 5 year younger self.

These frameworks are

1) Taking good care of yourself (without practicing "self-care")

2) Imagining your future millionaire self as your boss. What kind of performance review would (s)he give you?

3) Hormozi's Ignorance Tax

4) Externalizing the dark force

5) Sacrifice well - the story of Cain and Abel

6) Everything must rise at the same time

7) Not putting anything on a pedestal

8) Shift from output to input goals

9) Playing the infinite game

10) Removing temptations from your environment

11) Gamifying self discipline

12) Assuming ever greater responsibility

Conversational prospecting (hitting up prospects over LinkedIn DMs) and Cold Email have a symbiotic relationship. In this video, we cover the downsides of Conversational prospecting and its limitations, and how you can use it to generate new angles for cold email.