B2B Consultants are so used to getting clients for free (because they come from referrals), the idea of actively spending time and money on winning clients is absurd to them. And yet, it's the only way forward if you want to build a seven figure business that can (at least partially) run without you. But how much should you be willing to spend (in terms of time/money) on getting a new client? That's what we'll discuss today.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

Or let's say I don't care as much about it as I'm supposed to, according to most HR gurus out there. 

The main reason is: I don't want to attract and retain people who care about wellbeing, mental health and mindfulness provided by their employer.

I want to attract people who want to develop skills, make money, and who pride themselves in doing a great job. 

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

Having in depth YouTube videos massively helps you get more leads and convert existing leads easier and faster.

High ticket services and low ticket products / communities have very different business dynamics. It's a mistake to try to sell both of them at the same time if you're not already at 7 figures with one of them.

B2B Consultants who depend on referrals must

B2B Consultants who want to get from no / low revenue to high six figures usually totally over-estimate the need for having a Strategy with a big S. In reality, all you need is to heed a few simple rules that keep you clear from big mistakes, have a goal, have a credible plan to reach that goal, and then execute. We're all too influenced by brilliant strategic moves of the business heroes of our time, and don't put enough emphasis on simplicity and execution. In this video, I walk you through a simple yet necessary process that will put your B2B consultancy on the right path.

In this video, I show you why it's so important to have a niche as a B2B Consultant, why "SMEs" are not a niche, how to pick a niche and how to transition from generalist to niche specialist. It's a big one, strap in.

 SMEs are not a niche (despite what most 5-figure consultants will tell you)

 Why niching is essential to make it to multiple 6 or even 7 figures

 How to transition from non-niched to niched without panicking

 The two main reasons for niching down

 Where people who favor personal brand building over niching are wrong... and where they are right. 

 Demographic vs psychographic niches (and why this distinction matters)

 Your get-out-of-jail free card: You can still work with people outside your niche

 A full-scale 15 point checklist on picking the right niche

 When discriminating by sex or race ("we work with black female founders...") is a net negative for profits... and when it isn't. 

 And tons more.

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Watch this episode on YouTube for the visuals: XXX
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

In this episode, I show you how to stop depending on referrals in 2024 as a B2B consultant and rather grow your business through developing the product and brand. Of course, before you do that you still have to build good client acquisition systems and cold outreach or LinkedIn outreach approaches that get you more clients as a B2B consultant in 2024. After this video you'll know how to approach growing your consulting business in 2024.

This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com