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State Of Client Acquisition episodes
- Ep. 104 - How to get your next 5 consulting clients on LinkedIn
Are you struggling to generate B2B leads on LinkedIn? I used to misuse the platform too, focusing on content over connection. In this video, I reveal a straightforward framework to transform your LinkedIn lead generation strategy. You'll learn how to start conversations with complete strangers and book real sales calls, not just networking chats. I share three real LinkedIn conversation examples that secured clients and discuss why LinkedIn shouldn't be your primary long-term client acquisition channel. Discover the two scenarios where LinkedIn excels: when you're starting out and need insights or when you're ready to build scalable acquisition systems. Optimize your LinkedIn profile, use Sales Navigator effectively, and master conversational prospecting. This video is packed with my tips on LinkedIn profile optimization, LinkedIn marketing, lead generation, and leveraging LinkedIn Sales Navigator for successful B2B outreach. Don't miss out on these LinkedIn lead generation tips to boost your business!
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube｜LinkedIn ｜Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com23 min - Ep. 103 - Why you can’t grow above $20k/mo (and how to fix it)
Stop depending on referrals (and grow to 30K+/month): https://www.alphaleadacademy.com
The videos I refer to in the video:Picking a Niche: https://youtu.be/T6cC7N-kouQ
The Critical Density Test: https://youtu.be/g5Uqce4U7Bk
The 5 sources of scaling (What Naval Ravikant Taught me): https://youtu.be/1e82ZX7rkQw
Why Networking is Toxic: https://youtu.be/lIeu1Ec1x6Q
How to do cold email well: https://youtu.be/tECkIsMJ_zg
LinkedIn: www.linkedin.com/in/mbohanes/Newsletter: https://www.alphaleadacademy.com/subscribeAbout this video: Discover how to break free from the $20k/month revenue ceiling in B2B consulting. In this video, I identify four common traps holding consultants back from growth: the Niche-Offer problem, Value Delivery inefficiencies, and being in the Wrong Boat. Learn how to diagnose and escape these traps by narrowing your focus, optimizing value delivery processes, and ensuring scalability. I also tackle Inefficient Marketing strategies. Don't miss out on insights into scaling your B2B consulting business effectively. Watch now for tips on client acquisition, operational efficiency, and strategic growth strategies.Here's the key takeaway: If you cannot scale your B2B Consulting Business past $20k/mo, you have a problem. Fix it. Watch the video to learn how.18 min - Ep. 102 - The best B2B Offer Training On the Internet
When I ask most people on sales calls what their offer is, most of them say something like
"Well, we're supply chain consultants" or
"I'm an executive coach" or
"I build marketing systems for manufacturing companies"
Well, that's all swell and dandy, but how will THAT elicit anything but a monumental yawn from a cold email prospect?
"Hey, I'm an executive coach. Need some executive coaching?"
That's hardly the stuff sales dreams are made of.
But it's hard to build a good B2B offer.
Most B2B Consultants don't even know where to start.
So I decided to "leak" our complete Offer training, which is normally only accessible to our clients.
In it, I
dissect the anatomy of a great B2B offer
discuss examples of outstanding offers
show you step by step how to get your own offer from zero to hero
Why should you spend 76 minutes watching this monster of a training?
Because once you have a good offer, you can approach strangers via LinkedIn and cold email, book sales calls with them, and close more deals.
Wouldn't that be a good outcome?
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube｜LinkedIn ｜Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com1 hr 15 min - Ep. 101 - Cold email changed: How to win in 2024
In 2024, I've experienced firsthand the evolving landscape of cold email outreach in B2B lead generation. Despite naysayers claiming its demise, I've discovered that success lies in strategic adaptation. In this video, I share my transformative journey from dismal call booking rates to an impressive 5% success rate. Through trial and error, I've uncovered key principles that redefine cold emailing: genuine personalization, compelling offers, and valuable giveaways. By implementing these strategies, I've revolutionized my approach, bypassing common pitfalls and achieving sustainable results. Whether you're navigating lead generation, optimizing email marketing tactics, or refining appointment setting strategies, join me as I unveil the secrets to scaling B2B client acquisition effectively.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube｜LinkedIn ｜Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com12 min - Ep. 100 - Why you can’t grow your B2B consulting businessIn this eye-opening video, I expose the pitfalls of relying on outdated B2B lead generation tactics promoted by so-called marketing gurus. I reveal how many of these methods, such as networking, referrals, and public speaking, lack scalability, clear ROI, and depend on gatekeepers. Instead, Il advocate for a paradigm shift towards sales-centric approaches like cold emailing and paid ads, emphasizing scalability, clear input-output ratios, and outsourcability. Learn to discern between genuine client acquisition strategies and superficial marketing gimmicks with my insightful framework, ensuring your B2B consulting business thrives in the modern landscape. Don't miss out on unlocking the secrets to effective B2B lead generation and scaling your business successfully.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube｜LinkedIn ｜Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com21 min - Ep. 99 - This keeps 90% of B2B Consultants from getting clients
This episode exposes the flaws of relying on referrals, networking, and content marketing to land clients for your B2B consulting business. It unveils a 6-tiered framework for predictable client acquisition, with "Cold Email" being a game-changer.
Here's the key takeaway:Stop relying on chance: Referred clients are unpredictable. Build a system to attract a steady stream of high-value clients.Focus on cold outreach: Master "cold email" to convert complete strangers into paying clients. This is scalable and founder-independent.Content marketing is a bonus: Content attracts leads but conversion is slow and unreliable. Use it alongside a proven client acquisition system.Paid ads are the ultimate scaler: Once you have a proven system, invest in paid advertising to exponentially increase client acquisition.This video will equip you with a clear roadmap to ditch the referral rollercoaster and take control of your B2B consulting growth.Watch Tony's video here: https://www.youtube.com/watch?v=QC_aHBHOBHE
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube｜LinkedIn ｜Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com32 min - Ep. 98 - The Fastest Way to Stop Depending on ReferralsThis video reveals a method to stop relying on referrals and scale your consulting business to $10,000+ monthly revenue. Forget cold emailing! Here's a B2B marketing strategy focused on YouTube content and targeted outreach.Key Takeaways:Ditch the Referral Trap: Build a system to consistently attract new clients, not wait for recommendations.The Rule of 1: Focus on one ideal client and a single service package for maximum impact.Craft an Irresistible Offer: Highlight your prospect's pain points and promise a clear solution.Personalized Videos for Trust: Create short, impactful Loom videos to introduce yourself and your offer directly.Funnel Lubricants: Develop YouTube content that addresses common objections and showcases your expertise.Content Drip Campaign: Automate a series of these videos to educate potential clients between calls.Start a YouTube Channel: Regularly produce high-quality content to establish yourself as a thought leader.Stop Wasting Time:Forget generic website efforts - prioritize outreach and content.Focus on cold emailing, not LinkedIn limitations (reach 200 people daily vs. 50-100 weekly).Action Steps:Refine Your Offer: Craft a clear and valuable service package for your ideal client.Create Personalized Videos: Use Loom to introduce yourself and your offer directly to prospects.Develop Funnel Lubricants: Start a YouTube channel and create content that addresses common objections.Implement a Drip Campaign: Automate your video content to nurture prospects between sales calls.This system, combining personalized outreach with trust-building YouTube content, is your roadmap to reaching $10k+ per month!
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube｜LinkedIn ｜Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com22 min - Ep. 97 - 5 Reasons B2B Consultants shouldn't join $99/month CommunitiesStop depending on referrals (and grow to 30K+/month): www.alphaleadacademy.com
Watch this next - how to reach out to everyone you know in a scalable way: Warm Outreach: https://youtu.be/3mkYCLy9bwo
Dan Henry's Mastermind video I mentioned in the video: https://youtu.be/Lr-f-usGzM0?si=FfQQVclXSkVkU6rP
Linkedin: www.linkedin.com/in/mbohanes/
Newsletter: https://www.alphaleadacademy.com/subscribe
About this video:
In this video, I discuss the limitations of joining B2B communities for early-stage consultants, coaches, and agency owners aiming to reach $10k/month. I argue that while communities offer social interaction and networking opportunities, they often distract from essential skill acquisition and client acquisition efforts. Instead, I advocate for a focused approach centered on refining client acquisition skills and implementing systematic outreach strategies. I emphasize the importance of individual effort and resilience in achieving business growth, discouraging reliance on communities for guidance. Through three outlined steps—ensuring fundamental business elements, conducting extensive outreach, and maintaining a consistent content presence—I propose a direct path to revenue increase, asserting that community involvement is unnecessary for success in the B2B consultancy landscape.
23 min - Ep. 96 - How much should it cost to win a B2B Consulting Client?
B2B Consultants are so used to getting clients for free (because they come from referrals), the idea of actively spending time and money on winning clients is absurd to them. And yet, it's the only way forward if you want to build a seven figure business that can (at least partially) run without you. But how much should you be willing to spend (in terms of time/money) on getting a new client? That's what we'll discuss today.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube｜LinkedIn ｜Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com18 min - Ep. 95 - Why I don't care about my team's wellbeing
Or let's say I don't care as much about it as I'm supposed to, according to most HR gurus out there.
The main reason is: I don't want to attract and retain people who care about wellbeing, mental health and mindfulness provided by their employer.
I want to attract people who want to develop skills, make money, and who pride themselves in doing a great job.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube｜LinkedIn ｜Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com14 min
About State Of Client Acquisition
From the publisher's feed
A Weekly+ Podcast For B2B Consultants, Agency Owners and Business Coaches about client acquisition and scaling a solo business to $1m/year
Currently focusing on Organic client acquisition using content & cold outbound.
Launched in January 2021 by Michal Bohanes, the podcast explores topics such as Positioning and Social Media profile optimisation, Inbound marketing via LinkedIn content, outbound prospecting, phone (Zoom) sales, Social Selling, and - not least - Mindset topics such as Accountability, Abundance Mindset and Discipline.