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Ep. 89 - Why B2B Consultants Must Pick a Niche to Hit 6 - 7 Figures (and No: "SMEs" are not a niche)
In this video, I show you why it's so important to have a niche as a B2B Consultant, why "SMEs" are not a niche, how to pick a niche and how to transition from generalist to niche specialist. It's a big one, strap in.
Here's the Google Doc I walked you through
https://docs.google.com/document/d/1SuRS_56dbPiTV07_bc8sXQXGqNwTz1KzJwIX5MB8GCI/edit
Here's Dan Koe's argument against niching: https://www.youtube.com/watch?v=a6GdcCYxZUE
And here's Jordan Peterson about Peter Pan: https://www.youtube.com/watch?v=Ll2gdKHXOYc
My main points
SMEs are not a niche (despite what most 5-figure consultants will tell you)
Why niching is essential to make it to multiple 6 or even 7 figures
How to transition from non-niched to niched without panicking
The two main reasons for niching down
Where people who favor personal brand building over niching are wrong... and where they are right.
Demographic vs psychographic niches (and why this distinction matters)
Your get-out-of-jail free card: You can still work with people outside your niche
A full-scale 15 point checklist on picking the right niche
When discriminating by sex or race ("we work with black female founders...") is a net negative for profits... and when it isn't.
And tons more.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Watch this episode on YouTube for the visuals: XXX
Follow me on
YouTube｜LinkedIn ｜Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
View all episodes
By Michal Bohanes
2
11 ratings
In this video, I show you why it's so important to have a niche as a B2B Consultant, why "SMEs" are not a niche, how to pick a niche and how to transition from generalist to niche specialist. It's a big one, strap in.
Here's the Google Doc I walked you through
https://docs.google.com/document/d/1SuRS_56dbPiTV07_bc8sXQXGqNwTz1KzJwIX5MB8GCI/edit
Here's Dan Koe's argument against niching: https://www.youtube.com/watch?v=a6GdcCYxZUE
And here's Jordan Peterson about Peter Pan: https://www.youtube.com/watch?v=Ll2gdKHXOYc
My main points
SMEs are not a niche (despite what most 5-figure consultants will tell you)
Why niching is essential to make it to multiple 6 or even 7 figures
How to transition from non-niched to niched without panicking
The two main reasons for niching down
Where people who favor personal brand building over niching are wrong... and where they are right.
Demographic vs psychographic niches (and why this distinction matters)
Your get-out-of-jail free card: You can still work with people outside your niche
A full-scale 15 point checklist on picking the right niche
When discriminating by sex or race ("we work with black female founders...") is a net negative for profits... and when it isn't.
And tons more.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Watch this episode on YouTube for the visuals: XXX
Follow me on
YouTube｜LinkedIn ｜Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com