I'm not going to go all woo woo on you and ask you have an abundance mindset.

But there is a mindset problem MANY B2B consultants have, and that is not treating Sales and Marketing with a certain level of respect and not aiming to become better at it. Your business stands on two legs: Your skills to deliver value to clients, and your ability to get clients. And the latter part requires skills. Just trying a cold email campaign once and calling it quits if it doesn't work is not the right path. You have to work on it.

Here's the key takeaway: Take Sales and Marketing a bit more seriously. You don't have to become the best in the world at it, but accept that you cannot outsource it and take on the burden to learn it.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
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