There’s a reason that “branding” and “brain” have a lot of letters in common. (Just...go with it.) In this episode, host Ryan Zerfas sits down with Matt Esau, Marketing Strategist from the University of Notre Dame’s International Department. Together, they discuss the many aspects of putting together a successful brand strategy: from (not) being a jerk on the phone, to having an awesome logo, to filling the needs of your community. Take a listen!