The Big Brand Theory

Do you have an email list built up for a decade, and still sending them a newsletter? Is your newsletter actually valuable for them, or is it valuable to you? Ask yourself that question every time before you hit send because if it isn't valuable to them, DON'T SEND IT! 

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It's no secret that Elon Musk has had a love/hate relationship with Twitter over the years. Back in 2017, he was admittedly curious about how much it would cost to purchase. Now in 2022, he bought Twitter for $44 Billion. Do you think it's the right thing? Do you agree with his vision for the social media platform?

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Do you ALWAYS have a backup plan? Feels nice right. Safe. Well, it also could be the reason why what you are doing isn't successful. Are you putting 100% into the plan, or only 50% and relying on the backup as well. You should always plan for success!

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Do you look at Monday with disgust? How do you take criticism of your work? Something happen at home and you carried it with you into work, and it is now affecting your attitude? STOP! You are in control of your emotions, and how you approach problems. 

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How long do you wait to ask for a referral? Are you even asking? Do you focus on the current relationships before attempting to scale? You should be!

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Do you get frustrated at having a bunch of social engagement, but not getting any leads? Are you valuing social currency more than you should? It's time to stop focusing on likes/follows, and focus on clients/customers!

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Do you feel like you're stuck without any new ideas? Are you setting aside time to be creative? Giving yourself the ability to be bored, can bring about so much inspiration. Don't run 100% all the time, start giving yourself some time to be creative.

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Are you overwhelmed with too many tasks? Do you have a team behind you that is willing to help or learn? STOP! DELEGATE! Utilize your team. It's time to optimize and get more done, by delegating the right things. 

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You say that you are there for your team, but are you really? Do you advocate for them when the situation arises? Are you holding your customers to the same standard? Do you bite your tongue and allow the customer to be "Always Right"?

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When you want a product or service, how often are you looking at quality? price? speed? Because in general, you only get to pick two. Want something fast and high quality, you will pay for it? Need something fast and cheap, then your quality will drop. 

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