Things To Know For SEO

In todays episode we are going to help you understand some of the intricacies of search engines rankings and inform you of things every website owner should know about SEO.

View Transcript

Speaker 1:                           00:00                     Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Speaker 2:                           00:30                     Hello everyone. Welcome to On the Net where it’s all about your online presence. Thanks for joining us. In today’s podcast, we’re going to help you understand some of the intricacies around search engine rankings and inform you of things every web owners should know about SEO. Let’s say you are vacationing in Hawaii for the first time and are looking for a great fine dining restaurant in the area. Chances are you are going to google it to find out which option is best. Most consumers turn to search engines before decision making to look at brand sites before buying, making search rankings. Even more important than ever, but are you aware that nearly 75 percent of users never browse past the first page of search results? So what can you do to get your website to be in that top ranking Google position?

Speaker 2:                           01:25                     The answer is SEO, which as I am sure you now is an acronym for search engine optimization. SEO is the practice of improving and tweaking your website code and content in hopes of creating website traffic from search engines, Google, Bing and Yahoo search crawlers to scan webpages and decipher what your webpage is about so that they can show the most relevant pages to users for their search query. Implementing SEO practices within your own website pages helps provide clues to these crawlers in a language they understand so that your pages get indexed quickly and you organically rank higher in the search results. Simply put, SEO improves searchability of your web pages amongst search engines, builds trust and credibility in your brand and can even drive offline sales. Search engines look at visits, traffic, and engagement as part of their quality scoring to see where to position you in search results.

Speaker 2:                           02:24                     Ever since the Panda algorithm update, Google has been paying attention to websites, design, and layout, making the structure and build of your site more important than ever before. Start by fixing any website architecture problems. This includes minimizing page load times by not using any heavy images on the site and try to avoid a lot of JSS code. Smush and compress the images on your page and use alt tags to define what image you are using on the page. Whatever you do, ensure you have a responsive website optimized for mobile devices. Next,