In today's episode, Sara reveals the second Crucial Skill for Effective Selling: Understanding our Client's Business Model. This is one of the most important skills, because if we can understand our client's business, it shifts the relationship from a buyer/seller model to true consultative business parters.

Understanding a client's business model is often an overlooked step. And not just by the sales people. Marketing teams, customer service teams, training teams, leadership, project management, and engineering teams often make similar oversights. If corporations don't understand a client's business model, it leads to undeserving or even misserving the clients; in turn unable to maximize opportunities and leaving money on the table.

Sara reviews why this is important along with sharing questions to ask and scripts to use to ensure we are properly navigating our client's business and finding new opportunities for partnership.

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